Shannon Lehotsky

Supported Cloud Service Provider (CSP) Marketing across a range of account-based marketing content and project management.

• Increased marketing sourced inbound leads by 340% and revenue by 269% during first year
• Managed database and lifecycle automation of 50k+ contacts w/ Marketo and Salesforce
• Created, promoted, hosted monthly webinars w/ 650+ registrants / 350+ attendees
• Designed and staffed Zagster's presence at 15 national trade shows
• Launched account-based marketing programs and analytics with Terminus and Engagio

• Grew Fancred to be in the Top 5 sports apps in the Apple App Store

• Recruited and managed 200 remote interns at 65 universities who grew Fancred's userbase

• Planned and executed guerrilla and experiential event marketing campaigns
• Created and optimized push and in-app notifications daily with MixPanel
• Reported on growth using Google Analytics, Flurry, and Branch.io

• Contributed to Fancred's content website reaching 98k hits/month

• Worked seasonally during spring + summer events

• Wrote newsletters and press releases, sent to a database of clients and Boston businesses
• Planned logistical details of events to ensure they would run smoothly
• Assigned 100+ vendor spaces, physically set up booths, and directed traffic on market days
• Assisted vendors and customers, both in the office and during the market

• Managed demand generation email campaigns to over 2,000 colleges and non-profits
• Planned and executed guerrilla marketing tactics on 20+ college campuses across the US
• Managed community of Wiggio users via FB, TW, Pinterest, YouTube, blogging, emails
• Assisted team with sales, product development, customer service, and other tasks
• Worked with original team that led to Desire2Learn's acquisition of Wiggio in 2013

• Worked on national campaigns for four different major accounts
• Used internal analytics tools to plan targeted ‘out of home’ media campaigns
• Created contracts for media buys, and managed billing for accounts
• Managed detailed Excel and PowerPoint documents for planning and presenting to clients