Shannon Santos
Dallas,TX
Summary
Accomplished Senior Manager of Communications & Franchise Relations at Dickey's Barbecue Pit, Inc., adept in developing impactful communication strategies and enhancing brand messaging. Skilled in media relations, event coordination, and cross department collaboration significantly improving operational efficiency. Proficient in teamwork and multi-tasking, with a proven track record of fostering franchisee relationships and executing successful communication campaigns and charity events. Highly reliable and adaptable, with focus on strong communication plans and strategic planning.
Overview
15
15
years of professional experience
Work History
Senior Manager of Communications
Dickey's Barbecue Pit, Inc.
06.2019 - Current
- Develop and Implement Communication Strategies: Create and execute comprehensive communication plans that align with the brand goals sending over 50+ internal communications pe week
- Oversee all Internal Communications: Produce clear and consistent communications to the internal team and brand franchisees through company newsletters, executive communication memos, and other daily communications.
- Assist Media Relations: Drafting of press releases, and assisting with media inquiries, national and local television segments and brand filming
- Event Coordination: Plan and manage brand events
- Monitoring Communication Performance: Track and analyze the effectiveness of communication strategies and initiatives.
- Collaborate with Other Departments: Work closely with operations, marketing, design, purchasing, technology, catering and other teams to create cohesive and engaging content
Marketing / Administration /Director of Community Outreach
GDA Architects
06.2010 - 06.2019
- Enhanced operational efficiency by streamlining administrative processes.
- Created RFP's for new prospect projects
- Fostered and enhanced current and future client relationships
- Planned and managed corporate and community outreach events
Education
Bachelor of Science - Exercise Science
Texas Tech University
Lubbock, TX12-1999
Skills
- Internal communications
- Corporate communications
- Media relations
- Press releases
- Executive messaging
- Analytics reporting
- Brand messaging
- Teamwork and collaboration
- Time management
- Attention to detail
- Multitasking
- Adaptability and flexibility
- Computer proficiency
- Task prioritization
Timeline
Senior Manager of Communications
Dickey's Barbecue Pit, Inc.
06.2019 - Current
Marketing / Administration /Director of Community Outreach
GDA Architects
06.2010 - 06.2019
Bachelor of Science - Exercise Science
Texas Tech University
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