SHANNON STEPHENS
Clarksville,TN
Summary
Strategic Business Development Manager with over a decade of experience driving growth across North America. Expertise in cash-handling technology, retail operations, and consultative sales. Proven ability to expand market share and enhance operational efficiency through tailored solutions and long-term client relationships.
Overview
9
9
years of professional experience
Work History
Business Development Representative / AE
Cashmaster
01.2023 - 11.2025
- Exceeded sales targets by delivering customized fintech solutions to enterprise clients.
- Streamlined outreach and improved conversion rates using CRM and automation tools.
- Ensured seamless onboarding and client satisfaction through collaboration with product teams.
- Informed product development strategies by identifying market trends and customer needs.
- Cultivated relationships with key accounts to drive significant revenue growth.
SENIOR SDR ENTERPRISE- TEAM LEAD
Legion Technology
09.2022 - 10.2023
- Led enterprise SDR team focused on SaaS solutions, increasing qualified pipeline by 30% YoY.
- Designed and executed outbound strategies targeting IT and operations leaders at Fortune 1000 companies.
- Partnered with AEs to accelerate deal cycles and improve win rates through tailored messaging and data-driven insights.
NORTH AMERICA / EU TEAM LEAD- BUSINESS DEVELOPMENT
Relo Metrics
11.2021 - 06.2022
- Spearheaded SaaS platform development, driving significant business growth in sports sponsorship.
- Conducted market segmentation and competitive analysis, identifying new vertical opportunities.
- Forged strategic partnerships with executives, securing lucrative multi-year SaaS contracts.
- Boosted market presence through targeted outreach and relationship-building initiatives.
Head of Business Development / North America
Joor
07.2021 - 11.2021
- Expanded JOOR's North American market share through strategic enterprise sales initiatives.
- Facilitated seamless onboarding to ensure client success across all departments.
- Delivered customized platform demonstrations, accelerating digital adoption for various brands.
- Enhanced efficiency and visibility by modernizing wholesale operations for fashion brands.
- Developed strategic partnerships to strengthen JOOR's brand presence in North America.
SENIOR SDR
NuOrder
02.2020 - 05.2021
- Increased pipeline growth through targeted outbound prospecting for B2B platform.
- Converted leads into qualified opportunities via effective outreach campaigns.
- Collaborated with teams to enhance messaging and improve lead generation strategies.
- Accelerated sales cycles by optimizing outreach strategies and refining communication processes.
- Engaged with fashion brands to expand market presence for NuORDER.
Account Development Manager / North America Lead
True Fit
04.2017 - 02.2020
- Secured multi-year contracts by building relationships with marketing executives.
- Identified new market verticals through competitive analysis and market segmentation.
- Drove business growth for SaaS analytics in sports sponsorship sector.
Skills
- B2B SaaS Sales
- Strategic Partnerships
- Lead Generation & Prospecting
- Enterprise Account Management
- CRM Tools (Salesforce, HubSpot)
- Sales Enablement & Outreach Tools (Outreach, Apollo, Salesloft)
- Pipeline Management & Forecasting
- Product Demos & Solution Selling
- Cross-functional Collaboration
- Market Research & Competitive Analysis
- Contract Negotiation
- Client Success & Retention
- Cold calling
- CRM management
- Relationship building
Timeline
Business Development Representative / AE
Cashmaster
01.2023 - 11.2025
SENIOR SDR ENTERPRISE- TEAM LEAD
Legion Technology
09.2022 - 10.2023
NORTH AMERICA / EU TEAM LEAD- BUSINESS DEVELOPMENT
Relo Metrics
11.2021 - 06.2022
Head of Business Development / North America
Joor
07.2021 - 11.2021
SENIOR SDR
NuOrder
02.2020 - 05.2021
Account Development Manager / North America Lead
True Fit
04.2017 - 02.2020