Shannon Wissler
Lancaster,PA
Summary
Self-motivated professional with excellent verbal and written communication skills. Background in content creation, creative writing, and customer engagement. Skilled in working under pressure and adapting to new situations and challenges to best enhance the goals of the company.
Overview
13
13
years of professional experience
Work History
Co-Owner and Founder
Ella Jane Vintage
08.2019 - Current
- Determined business plan, mission statement, and vision.
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Increased customer engagement through social media.
- Developed content for press releases and newsletters to promote products and services.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Provided writing support in fast-paced environment for variety of public-facing materials.
Content and Marketing Manager
Henrietta Heisler Interiors Inc.
01.2022 - 08.2023
- Produced original, creative content for promotional advertisements and marketing materials.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created content with SEO keywords drawn from Google Analytics.
- Implemented strategies and tactics to grow followers on social media channels.
Strategic Sourcing Specialist
Zumba Fitness
01.2011 - 07.2016
- Analyzed spend data to identify and execute cost-savings, cost-avoidance and value analysis opportunities.
- Developed requests for proposal and issued requests for quotes to support sourcing efforts.
- Managed and developed relationships with suppliers to attain maximum cost efficiency and leverage buying power.
- Calculated and reported actual and projected sourcing savings by spend categories.
Education
Bachelor of Arts - Fashion Design
Miami International University of Art And Design
Miami, FLSkills
- Creative Writing and Research
- Solid Written and Verbal Communication Skills
- Proficient in Microsoft Office Suite, Adobe Photoshop and Illustrator
- Self Management
- Adaptability
- Eagerness to Learn
- Project Coordination
Timeline
Content and Marketing Manager
Henrietta Heisler Interiors Inc.
01.2022 - 08.2023
Co-Owner and Founder
Ella Jane Vintage
08.2019 - Current
Strategic Sourcing Specialist
Zumba Fitness
01.2011 - 07.2016
Bachelor of Arts - Fashion Design
Miami International University of Art And Design
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