Shantel Bartley-Garcia
Acworth,GA
Summary
Sharp, resourceful professional with 30+ years of experience driving strategic development and enhancing product visibility across private, public, and non-profit sectors. A critical thinker and problem solver who consistently increases productivity, efficiency, and revenue through effective procedures. Highly competitive, influential, and articulate with a track record of overcoming challenges. Skilled in decision-making, project and product management. Team leadership in dynamic environment, motivating staff to ultimate performance levels.
Overview
12
12
years of professional experience
Work History
Manager, Campaign Management
Comcast Spotlight
Alpharetta , GA
05.2022 - Current
- Developed and implemented project plans to meet budget and stakeholder needs
- Defined team roles and responsibilities, ensuring adaptability to meet deadlines
- Produced metrics and status reports, proactively addressing potential revenue fallout
- Provided strategic solutions to keep campaigns on track and ensure timely delivery
- Supported the deployment of new products, tools, and systems
- Led process improvements by identifying gaps from previous projects
- Collaborated with various departments to maintain compliance with company guidelines
- Coached team members, offering regular feedback and training to align with organizational values
- Conduct training for CM/Sales to ensure processes are being adhered to
Comcast Spotlight
Alpharetta , GA
07.2019 - 05.2022
- Managed daily tasks and activities, ensuring adherence to policies and overall strategy
- Generated and maintained financial reports, including revenue, forecasting, and budgeting
- Coordinated with sales teams to track schedules for advertising initiatives and campaigns
- Monitored advertising production schedules and optimized inventory usage for maximum impact
- Resolved operational issues to maintain workflow efficiency
Traffic Supervisor
Comcast Spotlight
Alpharetta , GA
05.2018 - 07.2019
- Provide team support for the successful deployment of new products, tools, and systems
- Ensure traffic coordinators are meeting the SLA agreements
- Assists direct reports in the resolution of complex or exception issues
- Evaluate and research lost/dropped revenue when required and provide feedback to business partners
- Communicate with sales staff to ensure that all traffic-related requirements are met
- Ensure procedures and policies are maintained, and complete performance management responsibilities
- Oversee that emails sent to the Traffic team distro are addressed in a timely manner
- Ensure traffic coordinators have reached out to the agency and CM is aware if something is not starting on time
- Select, train, direct, evaluate, motivate, and develop the team to ensure success
- Conduct bi-weekly one-on-one to develop the team and provide additional training and feedback
Traffic Coordinator
Comcast Spotlight
Alpharetta , GA
08.2015 - 05.2018
- Process client advertising schedules daily via multiple software
- Maximize billing opportunities by evaluating sold and scheduled inventory while adjusting commercial placement
- Input titles of client advertisements into a database and enter instructions for airing
- Manage changes and missing instructions
- Communicate with the Sales Representative regarding late or missing media files
- Review the status of the client's advertising schedule
- Revise and replace instructions for advertising broadcast schedules
Owner/Chief Operation Officer
Breeders Choice LLC
St. Croix , USVI
09.2012 - 09.2014
- Personal qualities of integrity, credibility, and enthusiastic commitment to and passion for the company's mission
- Ability to self-direct and prioritize among competing goals and exhibit flexibility in a fast- paced, entrepreneurial environment
- Experience managing a diverse group of internal and external stakeholders through both direct supervision and influence
- Strong customer-service mindset and ability to deliver effective support to schools and central office as the organization grows over time
- Strong project management skills including managing complex, multi-faced projects resulting in measurable successes and organizational growth
- Implemented business policies and procedures for the company
- Project budget for business operations and reviewed financial statements, purchase orders, and invoices for accuracy
- Negotiated contracts with vendors
- Proficient in using technology as a management reporting tool and experience working with information technology staff to develop and implement systems
Education
Bachelor of Science - Criminal Justice
St. Augustine's University
Master's - Organizational Management, Project Management
Skills
- Workforce Management
- Staff Management
- Negotiation
- Business Development
- Strategic Planning
- Staff Development
- Policy Implementation
- Financial Management
- Performance Evaluation
- Operations Management
- Team Leadership
- Performance Assessment
- Project Management
- Time Management
- Expectation setting
- Staff Training and Development
Accomplishments
Leadership: Respected leader of customer-focused teams, driving paradigm shifts and establishing key strategies to boost performance. Customer Service & Project Management: 30+ years of experience improving foundational operations, successfully turning around underperforming areas. Stakeholder Relations: Proven ability to establish and maintain strong relationships with stakeholders, customers, and clients, ensuring their needs are consistently met.
Affiliations
Allen D. Burke Foundation "Helping One Youth At A Time"
Delta Sigma Theta Sorority, Inc. Raleigh, NC
Timeline
Manager, Campaign Management
Comcast Spotlight
05.2022 - Current
Comcast Spotlight
07.2019 - 05.2022
Traffic Supervisor
Comcast Spotlight
05.2018 - 07.2019
Traffic Coordinator
Comcast Spotlight
08.2015 - 05.2018
Owner/Chief Operation Officer
Breeders Choice LLC
09.2012 - 09.2014
Bachelor of Science - Criminal Justice
St. Augustine's University
Master's - Organizational Management, Project Management
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