Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shantell Avecilla

Miami,FL

Summary

Dynamic Senior Florida Market Manager with a proven track record driving brand launches and achieving growth. I currently oversee sales strategy and execution for a premium portfolio including Sonrisa Puerto Rican Rum, Tepozan Tequila, Celosa Rosé Tequila, Cincoro Tequila, and El Silencio Mezcal. Expert in territory management, distributor relationships, and cross-functional leadership, I excel in forecasting, programming, and business development, consistently expanding market presence and revenue through strategic initiatives and strong relationship-building skills.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Florida Market Manager

Craft & Art Wine and Spirits
Miami, FL
07.2025 - Current
  • Oversee sales strategy and market execution for premium portfolio: Sonrisa Puerto Rican Rum, Tepozan Tequila, Celosa Rosé Tequila, Cincoro Tequila, and El Silencio Mezcal.
  • Manage distributor relationships (SGWS) while driving volume growth through programming, incentives, and key account activations.
  • Call on top on- and off-premise accounts across Florida, securing menu placements, features, and retail visibility.
  • Lead forecasting, planning, and KPI tracking to ensure alignment with regional and national sales goals.
  • Leverage brand-building expertise and prior launch experience to drive sustainable growth and velocity in a competitive market.

Senior Florida Market Manager

Cinco Spirits Group
Miami, FL
08.2019 - 06.2025
  • Spearheaded Florida market launch for Cincoro Tequila, one of the fastest-growing ultra-premium tequila brands in the U.S.
  • Oversaw distributor team execution (SGWS/BREAKTHRU). Led FL to become the #1 state by volume nationally.
  • Designed and implemented strategic programming across national and local initiatives to drive velocity in key accounts.
  • Led product training, incentive planning, and KPI tracking for both on- and off-premise channels.
  • Assisted Southeast Regional Team in blitz activations and sales execution in Georgia and Tennessee, driving account growth vs. prior year through strategic placements, targeted promotions, and distributor engagement.
  • Named Top Cincoro Market Manager of the Year – 2020, outperforming all U.S. counterparts.

Sales Consultant

Southern Glazer's Wine & Spirits
Miami, FL
11.2015 - 08.2019
  • Managed Triple-A accounts in one of SGWS's highest-performing South Florida territories.
  • Consistently exceeded monthly sales goals and earned recognition for premium tequila portfolio performance.
  • Developed cocktail and wine lists, conducted product training, and executed consumer-facing activations.

Education

Bachelor of Science - Business Administration, International Business & Marketing

Florida International University
Miami, FL
12.2012

Skills

  • Territory Management
  • Distributor Management
  • International Sales
  • Brand Launch
  • Trade Activation
  • On/Off-Premise Strategy
  • Sales Forecasting
  • Procurement
  • Cross-Functional Leadership
  • Microsoft Office Suite
  • Salesforce
  • CRM Platforms
  • Key Account Management
  • Business Development

Certification

  • WSET Level 2 – Wine & Spirits
  • WSET Level 1 – Sake
  • Court of Master Sommeliers – Level 1
  • CRT Certified

Timeline

Florida Market Manager

Craft & Art Wine and Spirits
07.2025 - Current

Senior Florida Market Manager

Cinco Spirits Group
08.2019 - 06.2025

Sales Consultant

Southern Glazer's Wine & Spirits
11.2015 - 08.2019

Bachelor of Science - Business Administration, International Business & Marketing

Florida International University

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