Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Shaquille Sampson

Detroit ,MI

Summary

Accomplished multimedia specialist with front-end development experience who supports engagement with customers. Practiced expert in content management and strategy. Passionate about implementing scalable solutions that relate to seamless user experiences. Known for excellent communication skills and effective team leadership.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Media Specialist

Michigan Science Center
02.2023 - Current
  • Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
  • Managed and strategized e-marketing content, overseeing email campaigns to engage a base of over 70,000 constituents.
  • Spearheaded web design and UX initiatives, creating a seamless web guest experience and serving as a subject matter expert for web e-commerce platform integration.
  • Developed and produced original short and long-form content for social channels and prominent media publications.
  • Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging

Creative Manager

Print-Port Detroit
01.2020 - 01.2023
  • Oversaw technical production and implementation of online creatives.
  • Hired, developed and managed creative services team of internal employees and freelancers.
  • Optimized vendor programs by vetting producers, negotiating rates and monitoring services.
  • Increased client spending by average of 10% with consultative and strategic approaches

Production Assistant

FOX Sports Detroit
06.2018 - 01.2019
  • Managed and coordinated post-production video editing, motion graphics design, compositing, and quality assurance reviewing.
  • Oversaw and managed video production t needs for diverse audiences on behalf of direct advertisers and programmatic buyers.
  • Worked across departments to create on-target promotions for station activities, specific programs, and special guests.

Video Production Specialist

Airlift Automotive
06.2018 - 01.2019
  • Managed video shoots, set teams, and performers while creating work schedules and operating production equipment.
  • Developed and proposed project scripts, sketches, and storyboards to gain client approval throughout the project phases, beginning with pre-production.
  • Oversaw day-to-day operations for a production company specializing in creating videos for webcasting, commercials, and special events.
  • Reduced production spending by 17% by monitoring budget and making adjustments

Education

Masters Of Fine Arts ( - Visual Arts & Media

University Of Windsor,
Ontario, CA
01.2020

Bachelor of Arts - Photographic, Film, And Video Technology

Michigan State University
East Lansing, MI
05.2018

Skills

  • UX Design
  • Agile Methodology
  • Wireframing and Prototype Design
  • Usability Testing
  • Adobe Creative Suite proficiency
  • WordPress Proficiency
  • E-commerce Integration

Websites

Certification

  • UX Foundations, Avocademy
  • Video Certification Goggle AdWords

Timeline

Digital Media Specialist

Michigan Science Center
02.2023 - Current

Creative Manager

Print-Port Detroit
01.2020 - 01.2023

Production Assistant

FOX Sports Detroit
06.2018 - 01.2019

Video Production Specialist

Airlift Automotive
06.2018 - 01.2019

Masters Of Fine Arts ( - Visual Arts & Media

University Of Windsor,

Bachelor of Arts - Photographic, Film, And Video Technology

Michigan State University

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Shaquille Sampson