Shara Hazzard
Nampa
Summary
Sales account executive with 12 years of experience, specializing in client relations, business development, strategic selling, and revenue generation. A strong history of identifying innovative strategies to build customer pipelines and client relationships. Adept at collaborating with field teams to ensure alignment with client and business needs.
Experienced with strategic account management to enhance client relationships and drive revenue growth. Utilizes innovative sales techniques to close high-impact deals and meet organizational goals. Track record of effective communication and negotiation, ensuring long-term client satisfaction.
Overview
9
9
years of professional experience
Work History
Account Executive
Townsquare Media
08.2024 - Current
- Developed and maintained client relationships to drive advertising sales growth.
- Collaborated with marketing teams to create targeted campaigns for diverse client needs.
- Analyzed market trends to identify new business opportunities and enhance service offerings.
- Conducted presentations and proposals, effectively communicating product benefits to clients.
- Utilized CRM software to track client interactions and improve follow-up processes.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
Account Executive
KTVB Channel 7
08.2023 - 08.2024
- Exceed weekly customer satisfaction KPIs by delivering outstanding service and evaluating client needs
- Utilized a personalized sales approach for all customer interactions to develop rapport with clientele
- Collaborate with a team of sales account executives and management teams to review sales processes, identify gaps, and recommend improvements
- Analyze sales data, conduct reporting, and deliver reports to leadership
- Serve as the point of contact for customer issues, which include analyzing client business needs and identifying appropriate solutions
- Conducted cold calling and prospecting
- Attended meetings with prospects and collaborated with Sales Manager to close new business and recommend products in alignment with client needs
- Analyze client business needs, develop strategies to ensure customer success, and lead efforts to develop sales pipelines and enhance revenue growth
- Utilize internal CRM tools to track sales activity and deliver status updates to the sales team and senior leadership
- Identified new potential customers, conducted cold calling, utilized upselling techniques to close new business, and attended client meetings with management
Account Executive
KNIN FOX 9 TV
07.2016 - 08.2023
- Coordinated with internal departments to ensure seamless execution of advertising strategies.
- Trained junior team members on sales techniques and best practices for client engagement.
- Monitored campaign performance metrics, providing insights for continuous improvement initiatives.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
Education
Bachelor's - Communication in Marketing/Advertising
Boise State University
Boise12.2012
Skills
- Prospecting new clients
- Communication with clients on a daily basis
- Active Listening
- Presentation skills
- Adaptability/Problem solving
- Relationship building and management
- Pipeline management
- CRM software expertise
- Strategic selling
- Sales quota achievement
- Sales proficiency
- Goals and performance
- Contract negotiation
Accomplishments
- Achieved by creating and presenting proposals with marketing strategies based on the clients needs and handling negotiations with accuracy and efficiency.
Timeline
Account Executive
Townsquare Media
08.2024 - Current
Account Executive
KTVB Channel 7
08.2023 - 08.2024
Account Executive
KNIN FOX 9 TV
07.2016 - 08.2023
Bachelor's - Communication in Marketing/Advertising
Boise State University
New business sales leader 2018-2023
I was awarded the highest new business seller out of our sales team from 2018-2023.