Shari Caputo
Atlanta,GA
Summary
Highly motivated and creative business professional bringing 30+ years of entrepreneurial, sales and business development experience. Team player who is excellent at building long term relationships. Extensive experience in the areas of starting, growing, managing and selling businesses. Exceptional ability to adapt and learn.
Overview
28
28
years of professional experience
Work History
Owner
Inky's Bakery
01.2018 - Current
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Evaluated suppliers to maintain cost controls and improve operations.
- Devised sales processes to boost long-term business success and increase profit levels.
- Consulted with customers to assess needs and propose optimal solutions.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Increased sales by 30% YOY
Owner/SVP Sales and Marketing
ReSTOR Labs
08.2017 - 11.2020
- Created a line of topical CBD products after identifying a need in the sports and spa industries.
- Developed the ReSTOR Labs brand including logo and printed and online marketing materials.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Developed and implemented marketing strategies to educate potential new customers including training seminars.
- Attended trade shows and special events to showcase products, network with other businesses and attract new customers.
Owner/SVP, Sales and Marketing
Puff Enterprises
05.2010 - 04.2015
- Acquired multiple well known cigar websites and merged them together to create the largest online cigar community, Puff.com.
- Cultivated forward-thinking and online advertising experience to convert an industry that was almost 100% print advertising and move them to the online advertising space.
- Responsible for the first online ad campaign from a cigar company (CAO).
- Worked closely with cigar brands to build powerful business development campaigns that were unlike anything already in the industry.
- Organized and attended trade shows and other industry events to network, attract new business, and build loyalty with existing clients.
- Sold the Puff Enterprises Network in 2015.
Owner/SVP, Sales and Business Development
Developer Shed
04.2007 - 06.2012
- Developed successful strategies for identifying and converting prospective clients to long-term customers.
- Used knowledge of market trends and online advertising to create value-added solutions resulting in significant increase in revenues.
- Managed large budgets for Microsoft, Sun Microsystems, IBM, GoTo Meeting, Web.com and other high end technology companies.
- Responsible for building sales from the ground up to more than $5 million in sales in 5 years.
- Worked very closely with M&A teams to successfully sell and transition the company.
- Sold the Developer Shed Network of sites in 2012 for $15 million to Ziff Davis Enterprises (ZDE), a public company.
SVP, Sales And Business Development
Sumo, Inc.
01.1996 - 01.2001
- Generated new sales leads to achieve and exceed monthly sales goals.
- Developed and implemented new strategies and policies to establish long-term business objectives
- Created new advertising opportunities to generate exponential revenue.
- Responsible for building sales from the ground floor to $5 million in 3 years.
- Worked very closely with M&A teams to successfully sell and transition the company.
- Sold Sumo, Inc. to CNET, a public company, in 1999 for $30 million in stock.
Stockbroker/Financial Planner
Morgan Stanley
05.1995 - 01.1998
- Held Series 7 and Series 63 licenses.
- Was the youngest broker ever hired by Morgan Stanley.
- Rookie of the year first year trading and most accounts opened second year.
- Creatively prospected, including developing a monthly seminar series with Barnes & Noble.
- Networked to identify potential new clients.
- Met with clients to understand goals and recommend solutions to meet current and future needs.
- Monitored market trends and developed strategies to capitalize on potential opportunities.
Skills
- Identifying opportunities
- Creatively fulfilling needs
- Building long term relationships
- Client/Business development
- Strong verbal and written communication skills
- Proven closer
- Team player
Timeline
Owner
Inky's Bakery
01.2018 - Current
Owner/SVP Sales and Marketing
ReSTOR Labs
08.2017 - 11.2020
Owner/SVP, Sales and Marketing
Puff Enterprises
05.2010 - 04.2015
Owner/SVP, Sales and Business Development
Developer Shed
04.2007 - 06.2012
SVP, Sales And Business Development
Sumo, Inc.
01.1996 - 01.2001
Stockbroker/Financial Planner
Morgan Stanley
05.1995 - 01.1998
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