Sharina Harris
Atlanta,GA
Summary
Marketing professional with over 15 years of experience in digital marketing and eCommerce as well as 10+ years of experience in Hospitality. A highly motivated decision maker, skilled in ideation, project managing and executing strategies, developing and optimizing processes, while collaborating with teams across multiple functions in a fast-paced environment. Passionate about managing projects, tech & innovation, and developing strategies that will drive revenue, improve conversion and improve team efficiency.
Overview
17
17
years of professional experience
Work History
Director, Marketing & Ecommerce
Hilton Worldwide
03.2022 - Current
- Develop and implement change management plans to improve team member adoption.
- Identify and evaluate hotel questions and business needs to craft innovative solutions to support the larger MEC and Enterprise priorities and goals. Efforts have led to 20% reduction in case inquiries.
- Utilize analytics to determine direction and priority for all situations, especially with both, forward-looking need period assessment, and historical performance review.
- Train and guide team members to maintain high productivity and performance metrics. Championed regularly cadenced learning and development time for the Americas Marketing team.
- Support hotel education through monthly webinars, newsletters and leverage NOW communication channels.
- Launched the Americas Marketing social committee cultural programs to promote culture and learning.
- Reduced budgetary expenditures by partnering with the procurement team to effectively negotiating contracts for more advantageous terms.
- Direct project management initiatives from conceptualization through development, implementation, and management.
- Partner with key stakeholders to identify and execute cross-functional goals.
- Define timelines, budgets, KPIs, deliverables, and milestones.
Senior eCommerce Manager
Hilton Worldwide
06.2015 - Current
- Worked with top hotels in the DC market and managed the highest grossing hotel within the Mid-Atlantic region
- Grew portfolio revenue by 15% YOY
- Managed a team of eCommerce leaders responsible for over 300 hotels across the Mid-Atlantic region
- Provided support to the Washington DC market franchise hotels
- Work directly with key hotel contacts, management groups, and ownership to communicate digital strategies and analyze hotel/market performance, trends, and pace.
- Managed the digital initiatives for a portfolio of full-service Hilton assets across six brands in the Washington DC market including SEO/SEM strategy, content development, social media consultation and reputation management.
eCommerce Manager
Hilton Worldwide
09.2012 - 06.2015
- Accountable for the daily administration and implementation of eCommerce for full and focus service hotels in mid-Atlantic region - increased room nights and revenue for entire portfolio by 12% YoY
- Developed organic search presence through content development, on-page optimization, back link creation, social media, local SEO, and other processes
- Implemented revenue management strategies and analytics to maximize traffic and revenue opportunities for web direct sales
- Consulted with over 40 hotels on a monthly basis to review performance and troubleshoot issues online
- Identified root causes for low performing hotels and provided solutions to reverse the pacing or low performance
- Monitored online sentiment and reviews and communicate operational or customer service issues to the hotels.
Marketing Manager
KontrolFreek
10.2010 - 07.2012
- Managed and recruited affiliates within the video gaming industry by creating propriety metric system and interview process to identify high performing affiliates candidates, contributing to generating increasing from 13% to 25% of total sales
- Managed website optimization including creating copy, keyword research and managed product updates including text and images
- Created weekly marketing reports including: website, social media and affiliate marketing analysis resulting in improved engagement and increase in fan base
- Developed strategy, analyzed, tracked, and refined e-mail marketing campaigns achieving an average open rate of 17 percent
- Identified publicity and business opportunities by monitoring industry news as well as leading online marketing publications
- Created quarterly affiliate sales contest, which on average doubled monthly affiliate sales
- Monitored competitor activity and provided team with monthly report of findings
- Identified trends and suggested proactive activities and programs
- Managed social media program, FreekNation and points system to benefit affiliates and customers
- Efforts were featured in Forbes.com
- Created and implemented holiday strategy resulting in most successful sales month and days for the history of the company
- Results were featured in Internet Retailer
- Managed relationships with gaming partners resulting in co-branded marketing campaigns to increase fan base
- Managed creation, execution and reporting of all promotional activities across multiple social media channels including Facebook, Twitter and YouTube
- Researched online tools to increase efficiency for reporting and analysis.
Online Marketing Coordinator
Regal Lager, Inc.
11.2007 - 10.2010
- Implemented media planning and buying for brands for digital and print magazines
- Created content and managed contest on various social media platforms including: Facebook, Twitter and LinkedIn profiles for seven international brands
- Increased online and offline sales by 40 percent through website copy and search engine optimization for brand's website
- Increased web traffic by over 100 percent for brand's website by creating keyword-rich website copy for brand and corporate website
- Achieved top rankings on search engine results page for highly competitive keywords for brand's website
- Created and executed e-mail marketing campaigns for consumers, employees and retailers
- Managed web content and provided updates for product information
- Managed media and blogger relations to increase editorial and product reviews.
Education
Strategic Project Management Certificate
Rice University
10.2024
Bachelor of Arts - Journalism & PR
Georgia State University
Atlanta, GA05.2007
Hospitality Management
Georgia State University
Atlanta05.2007
Skills
- E-commerce/CMS systems: Shopvisible, Shopatron, and WordPress SEO/Online
- Tools and Systems: Salesforcecom
- Email Marketing Software: Eloqua, MailChimp, SilverPop, and Constant Contact
- Analytics: Google Analytics, Adobe, Tableau
- Project Management: Airtable, Smartsheet, Basecamp and MS Excel
Extracurricular Activities
Hilton Circle of Excellence Award, 2020
Board Member: Georgia Romance Writers 2017-2019
Sponsorship Chair: Moonlight & Magnolias Author Awards
2016-2018 Volunteer: VOX Teen Communications Volunteer 2011- 2014
Board Member: Vox Teen Communications 2015
Board Member: American Marketing Association Sponsorship Chair 2008-2009
Timeline
Director, Marketing & Ecommerce
Hilton Worldwide
03.2022 - Current
Senior eCommerce Manager
Hilton Worldwide
06.2015 - Current
eCommerce Manager
Hilton Worldwide
09.2012 - 06.2015
Marketing Manager
KontrolFreek
10.2010 - 07.2012
Online Marketing Coordinator
Regal Lager, Inc.
11.2007 - 10.2010
Strategic Project Management Certificate
Rice University
Bachelor of Arts - Journalism & PR
Georgia State University
Hospitality Management
Georgia State University
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