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Sharon Annichino
Mt. Pleasant,SC
Work Preference
Summary
Versatile and results-driven Content Specialist with over 30 years of experience crafting impactful copy for diverse media, including digital marketing and published works. Proven ability to blend creative storytelling with strategic messaging to engage audiences and enhance brand presence. Skilled in proofreading, editing, and managing comprehensive creative processes to deliver high-quality content aligned with brand identities.
Overview
36
36
years of professional experience
Work History
Owner
The Artist's Palette
The Carolinas, USA
11.2019 - Current
- Led the startup and creation of operational procedures and workflow planning.
- Formulated marketing strategies that increased visibility for local artists and workshops.
- Developed strategies to enhance revenue streams by integrating a consulting arm into the business model.
Headmistress / Presenter
Seaside Cottage School
01.2018 - 01.2020
- Oversaw all headmistress responsibilities as principal of a private educational environment.
- Delivered diverse educational sessions in various subjects, enhancing communication and presentation skills.
National Marketing Manager
Instinct Marketing
01.2015 - 01.2017
- Collaborated with a nationwide team to initiate screening processes for exclusive upscale matchmaking.
- Developed detailed note-keeping systems for relationship specialists to enhance appointment preparation and client interaction.
National Director & Photographer
Precision Dating
01.2011 - 01.2015
- Outlined roles and responsibilities at Bryan Management and Great Expectations to clarify expectations and deliverables.
National Sales, Member Services & Event Director
Bryan Management, LLC
01.2006 - 01.2011
- Composed monthly newsletters with advice columns, articles, and photos of events.
- Conducted professional photo and video shoots to capture memorable moments.
- Represented the company at networking & public events to promote services.
- Streamlined office operations and client care infrastructure, coordinated travel bookings, managed business expenses, and reimbursements, and delivered life coaching and relationship counseling.
- Guided thousands of singles in finding happiness and meaningful relationships through personalized counseling and advice.
- Provided individual dating training for those out of practice.
- Coordinated events by researching, contracting, and negotiating with local vendors and venues to enhance the members' experiences.
- Resolved customer complaints regarding sales & service.
- Directed & supervised office operations in over four centers. The centers were located in Los Angeles, CA; Portland, OR; 2 Long Island, NY offices; Clearwater, and Tampa, FL.
Center Asst. Director, Photographer and Events
Great Expectations
01.2000 - 01.2006
- Composed monthly newsletters featuring advice columns, articles, and event photos to engage and inform members.
- Networked with area vendors & venues for member events & activities, as well as coordinated events, represented the company at networking & public events to promote services, and provided photo & video shoots.
- Provided life coaching and relationship counseling to clients, focusing on personal development and communication skills, human resource responsibilities, i.e., hiring, termination & promotions.
- Screened potential members using psychological assessments to ensure compatibility.
- Resolved customer complaints related to sales and service, while preparing budgets and managing business expenses and reimbursements to maintain financial health.
- Implemented an efficient infrastructure for office operations.
Creative Consultant
Power for Living Programming
Charlotte, NC
01.1991 - 12.1999
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Interviewed individuals by phone, video chat, and in-person to write stories.
- Brainstormed ideas to create useful content for programming.
- Wrote fiction or nonfiction prose such as short stories, novels, or biographies, as well as advertising material for use in promoting the program.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising material for use by publication, broadcast to promote the marketing of goods and services.
- Developed and pitched story ideas to editors.
- Edited and proofread drafts of articles and other documents.
- Choose cover photography or artwork, select fonts, and arrange designs to attract the target readership.
- Built, established, and maintained relationships with sources.
- Organized material to research and complete writing tasks.
Education
Master of Arts - Intercultural Studies/Theological Studies
Columbia International University
Columbia05-2028
Film Production - Film School
Central Piedmont Community College
Charlotte, NC01-2012
Bachelor's - Christian Studies
Hobe Sound Bible College
Hobe Sound, FLAssociates - Bible
Hobe Sound Bible College
Hobe Sound, FLMinor - Ministerial Studies
Hobe Sound Bible College
Hobe Sound, FLSkills
- Established proofreading and editing expertise
- Exceptional concept development skills
- Creation of promotional & targeted marketing campaigns from creation to implementation
- Exceptional verbal & written communication skills
- Multi-genre writing experience
- Published author
- Contract negotiation expertise
- Client engagement optimization
- Brand strategy planning & product branding
- Relationship building
- Investor relations
- Sales leadership
- Talent development
- Consulting
SERVICE AND VOLUNTEER WORK FOR THE COMMUNITY
2025 IOP Exchange Club IOP Bridge Run (for the children) with my youngest son, Josiah, 2019 IOP Exchange Club IOP Bridge Run (for the children), Various Food Bank food distributions, Various transitional housing and unhoused outreach programs, 2023 March for Life “Save the One” speaker and representative, 2023 Anglicans for Life Annual Summit Speaker
Timeline
Owner
The Artist's Palette
11.2019 - Current
Headmistress / Presenter
Seaside Cottage School
01.2018 - 01.2020
National Marketing Manager
Instinct Marketing
01.2015 - 01.2017
National Director & Photographer
Precision Dating
01.2011 - 01.2015
National Sales, Member Services & Event Director
Bryan Management, LLC
01.2006 - 01.2011
Center Asst. Director, Photographer and Events
Great Expectations
01.2000 - 01.2006
Creative Consultant
Power for Living Programming
01.1991 - 12.1999
Master of Arts - Intercultural Studies/Theological Studies
Columbia International University
Film Production - Film School
Central Piedmont Community College
Bachelor's - Christian Studies
Hobe Sound Bible College
Associates - Bible
Hobe Sound Bible College
Minor - Ministerial Studies
Hobe Sound Bible College