Work Preference
Summary
Overview
Work History
Education
Skills
Therapeutic Experience
Volunteering And Leadership
Timeline
Generic
Open To Work

Sharon C. Johnson

Southport,CT

Work Preference

Job Search Status

Open to work
Desired start date: Open to discussion

Desired Job Title

Direct-to-Consumer Marketing Consultant (Contract)Associate Director, Consumer Marketing PharmaDirector, Consumer Patient MarketingStrategic Client ServicesPatient Marketing Consultant

Work Type

Full TimePart TimeContract WorkConsulting

Location Preference

RemoteHybrid
Location: Southport, CTNew York, NYBoston, MASan Francisco, CA
Open to relocation: Yes

Salary Range

$179000/yr - $200000/yr

Summary

Strategic, insight-driven biopharma marketing leader with 20+ years of experience building and scaling omnichannel patient engagement programs across psychiatry, neurology, infectious disease, and specialty categories.

Combines brand-side leadership and global agency experience with seven years of qualitative research expertise, translating patient and HCP beliefs, attitudes, and behavioral drivers into actionable positioning, creative strategy, and measurable commercial impact.

Proven track record leading 12+ national consumer launches, optimizing multimillion-dollar DTC investments, and driving cross-functional alignment within growth-stage and alliance environments.

Overview

27
27
years of professional experience

Work History

Direct-to-Consumer Marketing Consultant (Contract)

BIOGEN
10.2025 - Current
  • Engaged to provide senior DTC expertise for national TV launch and omnichannel campaign pull-through within a neurology portfolio.
  • Influenced creative direction and performance measurement framework to ensure efficient media allocation and actionable post-launch optimization.
  • Embedded rapidly across Brand, Analytics, PRC, and agency partners to refine pre-launch creative strategy and strengthen research validation.
  • Led development of digital ecosystem message mapping to align patient journey touchpoints and support HCP/DSE integration.
  • Contract extended based on performance to support post-launch campaign evolution and scalable optimization.

Associate Director, Consumer Lead – Rexulti (MDD & PTSD)

LUNDBECK
09.2017 - 06.2025
  • Led consumer strategy for flagship psychiatry brand, overseeing omnichannel DTC execution across TV, digital, and CRM.
  • Improved DTC ROI within one fiscal year by reallocating spend from underperforming channels (–10%) to high-performing tactics; reduced low-performing investment by 75% within two quarters.
  • Partnered with advanced analytics to define optimal launch channel mix and investment strategy.
  • Directed development of new creative campaigns exceeding awareness and recall benchmarks, strengthening brand differentiation.
  • Drove measurable increases in unaided and aided campaign awareness and TV ad recall wave-over-wave.

Senior Product Manager, Consumer Lead – Trintellix

LUNDBECK
09.2017 - 06.2024
  • Led omnichannel consumer strategy (TV, search, display, social, website, CRM), increasing patient actions post-ad by 25% and HCP discussion intent by 53%.
  • Increased savings card enrollment by 11% through expanded channels and simplified processes.
  • Co-founded alliance Media Task Force; achieved $2.88M reduction in low/negative ROI spend, recognized with Lundbeck Spotlight Award.
  • Led brand planning transition to establish differentiated market positioning.

Senior Product Manager, HCP Marketing – Trintellix

LUNDBECK
01.2020 - 04.2021
  • Directed omnichannel HCP campaign development, peer-to-peer programming, and non-personal promotion initiatives.
  • Increased field ISA utilization 39% within four months post-launch.
  • Increased PACT utilization 3X through strategic digital and field integration enhancements.
  • Key contributor in standing up remote promotion capabilities via Veeva Engage transition.

Strategic account lead

STRIKEFORCE COMMUNICATIONS
09.2016 - 09.2017
  • Strategic account lead for Gilead Hepatitis C portfolio.

Director, Strategic Account Management

LBR INSIGHT MARKET RESEARCH
Philadelphia, USA
12.2009 - 09.2016
  • Managed qualitative research across pharmaceutical, biotechnology, aesthetics, and consumer healthcare categories, delivering strategic consulting and analysis to influence decision-making.
  • Executed end-to-end qualitative research initiatives for patient and HCP audiences, informing positioning, message testing, patient journey mapping, and creative optimization.
  • Partnered directly with brand teams to translate attitudinal and behavioral insights into actionable brand strategy and campaign development.
  • Conducted on-site and remote fieldwork; synthesized findings into strategic recommendations that shaped initiatives across multiple therapeutic areas.

Strategy Account Lead

DEPIRRO/GARRONE AGENCY
05.2010 - 11.2011
  • Strategic account lead for UCB/Neupro product launch for RLS and Parkinson’s dual indication.
  • Ideated and executed patient press corps initiative to bring patients to the 2010 World Parkinson Congress in Glasgow, Scotland.

VP, Account Services (Consumer & Patient Programs)

PALIO (INVENTIV)
01.2008 - 12.2009
  • Led consumer strategy and execution for CNS, dermatology, aesthetics, and pediatric nutrition brands

Account Director

J. WALTER THOMPSON
11.2005 - 12.2007
  • Led national DTC launch preparation for PRISTIQ and ZOSTAVAX.

VP, Management Representative

MCCANN ERICKSON
11.1998 - 10.2005
  • Led award-winning PAXIL National DTC campaigns across multiple indications, launching first national branded DTC campaign for mental health condition.
  • Led National DTC campaign launch for REQUIP.

Education

Bachelor of Arts - English & Graphic Design

University of Connecticut

Skills

  • Patient & Consumer Marketing Strategy
  • Omnichannel Campaign Development
  • DTC Media Optimization & mROI
  • CRM & Digital Ecosystem Strategy
  • Launch Planning & Execution
  • Creative Development & TV Production
  • Patient Ambassador & Advocacy Programs
  • Cross-Functional Leadership (Brand, Analytics, PRC, Agencies)
  • Alliance Partnership & Stakeholder Influence
  • Qualitative Research Translation & Insight Development

Therapeutic Experience

  • Psychiatry / Mental Health (MDD, PTSD, SAD, GAD)
  • CNS & Neurology (RLS, Parkinson’s)
  • Women’s Health
  • Infectious Disease & Virology (Hepatitis, HIV)
  • Vaccines
  • Dermatology & Aesthetics
  • Sleep Disorders
  • Respiratory & Rare Conditions

Volunteering And Leadership

  • Femoney Media Inc, Pro-bono marketing advisor, 2024 - Present
  • Edible CT East magazine, Contributing writer, 2019 - 2023
  • Fairfield Theater Company, Volunteer, 2015 - 2020

Timeline

Direct-to-Consumer Marketing Consultant (Contract)

BIOGEN
10.2025 - Current

Senior Product Manager, HCP Marketing – Trintellix

LUNDBECK
01.2020 - 04.2021

Senior Product Manager, Consumer Lead – Trintellix

LUNDBECK
09.2017 - 06.2024

Associate Director, Consumer Lead – Rexulti (MDD & PTSD)

LUNDBECK
09.2017 - 06.2025

Strategic account lead

STRIKEFORCE COMMUNICATIONS
09.2016 - 09.2017

Strategy Account Lead

DEPIRRO/GARRONE AGENCY
05.2010 - 11.2011

Director, Strategic Account Management

LBR INSIGHT MARKET RESEARCH
12.2009 - 09.2016

VP, Account Services (Consumer & Patient Programs)

PALIO (INVENTIV)
01.2008 - 12.2009

Account Director

J. WALTER THOMPSON
11.2005 - 12.2007

VP, Management Representative

MCCANN ERICKSON
11.1998 - 10.2005

Bachelor of Arts - English & Graphic Design

University of Connecticut

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