Sharon White

Position: Asset Librarian - October 2025 - present

•Manage the media usage and licensing rights of print and/or multichannel assets files with Promomats (DAM) system.

• Operate independently while managing multiple brands and projects.

• Effective communication across multiple stakeholders including internal marketing teams and external agencies.

• Highly detail oriented with the ability to consistently meet tight deadlines in a timely manner

Position: Lead-Image and Data Rights Specialist - 2012 - 2025

• Led a small team of rights specialists charged with vetting all fonts, images and data licenses. Applying accurate taxonomy and metadata to ensure assets align with the licensing terms.

• Conduct regular audits, create reports and provide solutions for all unexpected font, image and data rights license issues.

• Ensure a clean and consistent delivery of files to Merck that alleviate delays at time of release.

• Collaborate and train new hires across cross‑functional teams to provide an understanding of unique digital asset needs utilized in the Promomats image library.

• Provide support for implementing procedures and workflows aimed at reducing redundancies while increasing efficiency and consistency pertaining to the creation, storage, and retrieval of digital assets

• Led creative strategy development for multi-channel marketing campaigns, enhancing brand visibility.
• Collaborated with cross-functional teams to align project objectives, ensuring cohesive messaging across platforms.
• Created and directed design and production of promotional materials, maintaining adherence to corporate branding guidelines.
• Mentored junior designers, fostering professional growth and enhancing team capabilities in creative execution.

• Provide accurate timing and cost estimates for in studio projects.

• Partnered with art directors, copywriters, photographers and printers.

• Actively contributed to discussions and brainstorming sessions.

• Specialized in advertising, public relations, direct marketing and sales tools.

Served as the US representative for the Milan Fairground and the Italian Trade Commission.