Shaun Curtis
Moorpark,CA
Summary
Strategic lifecycle marketing leader skilled in launching and scaling brands to enhance customer acquisition, retention, and engagement through targeted lifecycle strategies. Developed and executed impactful email, SMS, and cross-channel programs that drive revenue and strengthen brand loyalty. Expertise in crafting automated customer journeys and leveraging analytics to optimize performance across multi-brand portfolios.
Overview
7
7
years of professional experience
Work History
Retention and Lifecycle Manager
Grüns
10.2025 - Current
- Lead lifecycle marketing strategy and execution across Grüns, Nütrops, Jüced, and Immün, launching emerging brands while owning email, SMS, direct mail, and personalized customer journeys that drive acquisition, retention, subscription growth, and win-back.
- Own end-to-end lifecycle automation, building and optimizing always-on customer journeys including welcome, post-purchase, billing, cross-sell, churn prevention, and subscription conversion through continuous A/B testing and data-driven optimization.
- Developed segmentation, personalization, and list growth strategies in collaboration with Growth, eCommerce, CRO, CX, Analytics, and Creative teams, enhancing customer conversion, repeat purchases, and lifetime value.
- Led lifecycle operations by managing offshore production resources, implementing automation and AI-driven workflows, and evaluating marketing technology to enhance deliverability and compliance while streamlining processes through scalable systems.
- Analyzed campaign and customer performance to uncover insights and optimize channel strategy, improving messaging, timing, and customer experience across the portfolio.
Lifecycle Marketing Manager
Hello Bello
08.2022 - 08.2025
- Lead lifecycle marketing strategy for Hello Bello’s DTC subscription and promotional campaigns, driving retention and engagement across email, SMS, and cross-channel touchpoints.
- Increased zero-month retention from 79% to 92%, significantly improving subscriber onboarding effectiveness and customer lifetime value.
- Implemented automated welcome series, post-purchase series, programmatic retention flows, cart abandonment campaigns, and lead generation initiatives, leveraging Klaviyo, Attentive, Postscript, and LiveRecover for personalized, timely messaging that enhances customer experience.
- Reduced churn over time through targeted segmentation, behavior-based triggers, and data-driven content personalization.
- Collaborated cross-functionally with product, brand, and creative teams to maintain consistent brand voice and alignment with Hello Bello’s mission of 'premium for all.'
- Integrate omnichannel insights from DTC and retail channels to deliver cohesive campaigns, optimizing for performance and engagement across the full customer journey.
- Tracked and analyzed performance metrics to refine workflows, enhance customer engagement, and optimize subscription revenue.
Email & Lifecycle Marketing Manager
Retrospec
02.2021 - 08.2022
- Developed and executed lifecycle marketing strategies that enhanced acquisition, retention, and engagement.
- Managed end-to-end campaign production from ideation to QA, ensuring seamless execution across email, SMS, and cross-channel touchpoints.
- Created automated workflows that generated consistent incremental revenue while reducing manual work.
- Conducted performance analysis and implemented data-driven optimizations to improve engagement.
- Collaborated with cross-functional teams to synchronize communications with product launches, promotions, and brand storytelling.
Digital Marketing Email Specialist
Pharmavite
West Hills, California
03.2019 - 02.2021
- Launched and scaled DTC email channels for Nature Made, Nurish by Nature Made, and Equelle, driving increased customer engagement.
- Designed and executed automated welcome, transactional, and re-engagement flows to improve customer journey performance.
- Implemented customer segmentation strategies to deliver personalized content and enhance engagement.
- Collaborated with brand teams to plan and execute seasonal promotional campaigns, enhancing brand visibility and customer interaction.
Education
Bachelor of Science - Business Marketing
California State University, Northridge
NorthridgeAssociate of Science - Business Sales & Marketing
Moorpark College
Moorpark, CASkills
- Lifecycle Marketing
- Customer Journeys
- Email Campaign Management
- SMS Campaign Management
- Marketing Automation
- Segmentation
- Personalization
- Acquisition Strategy
- Retention Strategy
- A/B Testing
- Campaign Reporting
- KPI Analysis
- Promotional Strategy
- Campaign Scheduling
- Predictive Analytics
- CRM management
Timeline
Retention and Lifecycle Manager
Grüns
10.2025 - Current
Lifecycle Marketing Manager
Hello Bello
08.2022 - 08.2025
Email & Lifecycle Marketing Manager
Retrospec
02.2021 - 08.2022
Digital Marketing Email Specialist
Pharmavite
03.2019 - 02.2021
Bachelor of Science - Business Marketing
California State University, Northridge
Associate of Science - Business Sales & Marketing
Moorpark College