Shaun Mengella
Preston,United Kingdom
Summary
Digital Marketing Manager experienced in driving exceptional customer service and achieving corporate objectives. Delivered measurable results through strategic paid advertising campaigns and SEO optimization, managing budgets up to £100k per month. Motivated teams to reach their potential while fostering innovative problem-solving and enhancing business contributions.
Overview
19
19
years of professional experience
Work History
Digital Marketing Manager
Whatmore UK Ltd
Burnley, United Kingdom
05.2024 - Current
- Specialized in driving online growth and brand visibility through comprehensive digital strategies at What More UK LTD.
- Managed and optimized Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads campaigns; implemented effective SEO practices to enhance organic search rankings.
- Ensured alignment of digital marketing efforts with business objectives through data-driven decision-making, delivering measurable results.
Digital Manager
Luxus Design UK
Preston
08.2023 - 05.2024
- Developed and executed comprehensive paid search campaigns across major platforms, including Google Ads, Bing Ads, and other relevant channels, resulting in a 600% ROAS across 3 websites.
- Conducted keyword research, optimized ad copy, and managed bids to enhance campaign performance and maximize cost-effectiveness.
- Implemented advanced targeting strategies, including remarketing and audience segmentation, to enhance ad relevance and customer engagement.
- Analyzed campaign performance metrics using tools such as Google Analytics and provided regular reports to the executive team, offering insights and recommendations for continuous improvement.
- Collaborated with marketing, design, and IT teams to align paid search strategies with overall marketing and business objectives.
- Monitored industry trends and implemented best practices, leveraging new features to maintain competitive advantage in digital marketing.
Digital Marketing Manager
YouFibre
06.2023 - 08.2023
- Managed combined monthly budget of 60k for Google Ads and Meta Ads, optimizing spend for maximum reach.
- Monitored, implemented, and developed digital marketing campaigns, enhancing visibility through paid search and SEO.
- Executed manual link building strategies to drive organic traffic growth.
- Website technical SEO best practices implementation.
- Monitored conversion rate improvements through data analysis and testing.
- Oversaw the offboarding of an external agency and assumed responsibility for all Google Ads, Meta Ads, and SEO activities.
Head of Digital Marketing
PMC Telecom LTD
08.2021 - 05.2023
- Hands on with all digital activities including SEO, PPC, Amazon Ads, website management, intranet curation, social media channels, video content and online advertising.
- Manage and optimize Amazon advertising campaigns, including sponsored products, sponsored brands, and sponsored display ads.
- Executed manual link building strategies that increased organic traffic.
- Website technical SEO best practices implementation.
- Conduct keyword research and use relevant keywords to drive traffic and sales.
- Analyze and interpret advertising data to make data-driven decisions and improve campaign performance.
- Monitor advertising budgets and adjust bids as necessary to maximize return on investment.
- Implement and analyze A/B testing to improve ad performance and optimize for conversions.
- Developed engaging content for various platforms to enhance brand visibility.
- Managed relationships with external agencies to ensure effective collaboration and campaign execution.
- Collaborate with the marketplace assistant to ensure all listings are keyword optimised and include A+ content.
- Stay up-to-date with Amazon advertising policies and changes, and adjust strategies accordingly.
- PMC Telecom is a Telecommunications supplier providing B2B and B2C Telecommunication products.
Head of Digital Marketing
Plumbs Ltd
Preston
05.2021 - 08.2021
- Provide creative direction for all marketing channels including SEO, PPC and Social Media.
- Implement and execute a paid search strategy that generates leads, revenue and a positive ROI.
- Managed 4 external agencies to optimize performance across 4 websites.
- Develop solid link building strategies to drive traffic and increase brand awareness.
- Monitor conversion rates and lead generation via phone tracking software and creation of unique M-code URLs.
- Managed relationships with external agencies to improve collaboration and ensure alignment with brand objectives.
- Develop and present creative strategies to internal stakeholders to build consensus and finalize strategy roadmaps.
- Assisted in communications and marketing projects to support strategic initiatives.
- Plumbs are a long-established soft furnishings company, specialising in; Loose Covers, Reupholstery, Curtains, Blinds, Tracks, Poles, Foams and a range of accessories.
Head of Digital Marketing
PMC Telecom LTD
09.2018 - 05.2021
- Planned, managed, and delivered email marketing campaigns, including copywriting to enhance audience engagement.
- Oversaw and coordinated digital activities across SEO, PPC, website management, email marketing, intranet curation, social media, video content, and online advertising to drive brand visibility.
- Assisted in executing various communications and marketing projects to support organizational objectives.
- Managed relationships with external agencies to ensure effective collaboration.
- Development and communication of Corporate social responsibility (CSR) initiatives.
- Facilitate training across the firm for online champions and consistently keep abreast with latest online developments.
- PMC Telecom is a Telecommunications supplier providing B2B and B2C Telecommunication products.
Digital Marketing Manager
Limitless Digital Group LTD
01.2016 - 09.2018
- Oversaw management of Bestheating.com and Bigbathroomshop.co.uk to enhance digital presence.
- Manage a £300,000 per month paid advertising budget across seven websites and several countries including UK, Germany, France, Italy and the USA.
- Maximized conversion rate while achieving PPC account scores of 8 or above.
- Managed a monthly SEO budget of £3000, social media budget of £3000, PPC budget of £300,000, and Amazon Advertising budget of £10,000 across 5 territories including UK, USA, and Europe.
- Reporting to the Marketing General Manager, I manage a team of 2 content writers, 2 PPC executives and 1 merchandiser.
- By creating a strategic content plan, I was able to get Bestheating.com ranked number 2 organically for the keyword 'Radiators'.
- Collaborated with digital marketing team to align and optimize marketing strategies across platforms.
- Developing paid search strategies and campaigns.
- Developing PPC strategies.
- Responsible for managing social media campaigns.
- Use of popular SEO software including Ahrefs, Semrush and Majestic SEO.
- Perform full website audits with technical SEO software.
- Performed AB testing on SEO strategies, analyzing outcomes to improve organic search performance.
- Conduct keyword research to maximize profits through targeting the correct search terms.
- Limitless Digital Group is a multi-territory and multi-brand pure play digital retailer, primarily targeting the B2C market segment and focusing on three main categories; Bathroom, Heating and Lighting.
HEAD OF SEO
Epic New Media
09.2015 - 01.2016
- Executed SEO strategy for client projects, enhancing online visibility and engagement.
- Manage and execute implementation of key clients' SEO strategy.
- Conducted SEO analysis and delivered actionable recommendations through comprehensive technical audits.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Develop paid search strategies and campaigns.
- Formulated targeted PPC advertising strategies that increased website traffic and engagement.
- Communication to clients, team, and management.
- Communication to clients, team, and management on strategy/project development, timelines, and results.
Digital Accounts Manager
Deep Red 55 LTD
07.2014 - 09.2015
- Manage Google AdWords' campaigns for key clients.
- Perform technical SEO full website audits for clients.
- On and off page SEO optimization strategies.
- Created content to boost clients' core keyword rankings.
- Analysis of client's websites and identify core keywords.
- Optimized website to enhance traffic and conversion rates.
SEO MANAGER
SFM Internet Marketing
04.2013 - 07.2014
- To identify and capture targeted traffic through comprehensive keyword research for clients.
- Secondly, to improve search placement positioning through means of specific optimization strategies and methods.
- Enhanced customer awareness of clients' businesses and increased revenue through sales generated from websites.
- Provided management with professional, search engine-friendly websites that served as direct interfaces with customers.
- Developed systems for direct contact with potential customers via web-based enquiry forms and lead capture systems, including customer list building and email auto responders.
- All within the guidelines of major search engines.
DUTY MANAGER
Fulwood Leisure Centre
07.2007 - 03.2013
- Led, inducted, trained, and managed team, ensuring effective communication and conducting appraisals to equip staff with necessary skills and tools.
- Monitored cash handling procedures to ensure compliance with audit regulations while assisting in promotion and development of activities and special events.
- Performing regular pool tests to ensure the safe and efficient dosing of both pools, including the efficient and safe operation of all mechanical and electrical pool and plant equipment.
- Performed general administrative duties, controlled stock levels, managed procurement and cash flow, and maintained building security.
Skills
- SEO strategies
- Digital advertising
- Content marketing
- Web analytics
- Performance tracking
- Google Tag Manager
- Budget optimization
- Leadership skills
Timeline
Digital Marketing Manager
Whatmore UK Ltd
05.2024 - Current
Digital Manager
Luxus Design UK
08.2023 - 05.2024
Digital Marketing Manager
YouFibre
06.2023 - 08.2023
Head of Digital Marketing
PMC Telecom LTD
08.2021 - 05.2023
Head of Digital Marketing
Plumbs Ltd
05.2021 - 08.2021
Head of Digital Marketing
PMC Telecom LTD
09.2018 - 05.2021
Digital Marketing Manager
Limitless Digital Group LTD
01.2016 - 09.2018
HEAD OF SEO
Epic New Media
09.2015 - 01.2016
Digital Accounts Manager
Deep Red 55 LTD
07.2014 - 09.2015
SEO MANAGER
SFM Internet Marketing
04.2013 - 07.2014
DUTY MANAGER
Fulwood Leisure Centre
07.2007 - 03.2013