Shaun White
Lafayette,IN
Summary
Experienced Retail Sales Director with a successful track record at Anheuser Busch Inc. Demonstrated expertise in key account development and sales proficiency. Led the implementation of innovative sales strategies resulting in substantial market growth. Exceptional presentation skills and ability to foster Retailer relations, consistently surpassing goals through dynamic leadership and strategic planning.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Retail Sales Director – Small Format
Region 3 Field Sales
09.2017 - Current
- Lead 6 Key Account Managers across 35 Call Points.
- Develop sales plans and goals derived through National, Regional, and State sales and distribution goals.
- Cultivate strong partnerships with retail partners to achieve mutually beneficial goals.
- Collaborate with cross-functional teams to develop innovative programming that addresses evolving customer trends.
- Track and measure effectiveness of plans on a weekly basis, and tweak and change path based on results.
- Develop selling stories for new items to sell-in distribution and ROS goals at key retailers.
- Cultivate a positive working environment by building plans based on engagement surveys.
Sales Director – Colorado / Wyoming
Region 6 Field Sales
02.2016 - 09.2017
- Managed 17 Wholesalers Across 2 States, responsible for 13MM+ CEs annually.
- Led a team of 3 District Managers and 2 TMMs.
- Collaborate with the wholesaler network and Region RMSI team to develop an annual price increase.
- Develop and negotiate yearly Topline and brand-specific volume budget goals with wholesalers.
- Balance Volume and Net revenue budget to meet yearly goal
- Oversaw annual AOE scoring and WEA auditing process for independent wholesalers and AB One locations.
Director of Region Operations
Region 6 Field Sales
01.2015 - 02.2016
- Identify, recruit, and develop talent for field sales management positions.
- Developed a Sales Execution Program dashboard and process to identify and close gaps to maximize execution in SEP.
- Leader of the Region engagement team and responsible for facilitating Region 6 Engagement Action Plan.
- Developed weekly Wal-Mart commitment process for DMs and SDs to identify distribution and inventory opportunities.
- Identify and solve logistical and product supply issues between the brewery and wholesalers.
Prior Success in Leadership Roles
Anheuser Busch Inc. AB-One
05.1999 - 01.2015
Education
B.S. - Marketing
University of Phoenix
Denver, COUniversity of Nevada Las Vegas
Skills
- Presentations and public speaking
- Client and stakeholder relations
- Sales Proficiency
- Key account development
- Systems and software expertise
- Performance Tracking
Certification
White Belt Certified
Timeline
Retail Sales Director – Small Format
Region 3 Field Sales
09.2017 - Current
Sales Director – Colorado / Wyoming
Region 6 Field Sales
02.2016 - 09.2017
Director of Region Operations
Region 6 Field Sales
01.2015 - 02.2016
Prior Success in Leadership Roles
Anheuser Busch Inc. AB-One
05.1999 - 01.2015
White Belt Certified
B.S. - Marketing
University of Phoenix
University of Nevada Las Vegas
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