Shaun W. White
Retail Sales Director
Lafayette,IN
Summary
Results-oriented sales professional with strong work ethic and drive to deliver sales objectives and optimize profitability. Proven track record of enhancing sales procedures to streamline processes and achieve outstanding results. Versatile leader with analytical mindset and meticulous approach in building and managing high-performing teams.
Overview
2025
2025
years of professional experience
2014
2014
years of post-secondary education
1
1
Certification
Work History
Retail Sales Director – Small Format
Region 3 Field Sales
9 2017 - Current
- Lead 6 Key Account Managers across 35 Call Points.
- Develop sales plans and goals derived through National, Regional, and State sales and distribution goals.
- Cultivate strong partnerships with retail partners to achieve mutually beneficial goals.
- Collaborate with cross-functional teams to develop innovative programming that addresses evolving customer trends.
- Track and measure effectiveness of plans on a weekly basis, and tweak and change path based on results.
- Develop selling stories for new items to sell-in distribution and ROS goals at key retailers.
- Cultivate a positive working environment by building plans based on engagement surveys.
Sales Director – Colorado / Wyoming
Region 6 Field Sales
02.2016 - 09.2017
- Managed 17 Wholesalers Across 2 States, responsible for 13MM+ CEs annually.
- Led a team of 3 District Managers and 2 TMMs.
- Collaborate with the wholesaler network and Region RMSI team to develop an annual price increase.
- Develop and negotiate yearly Topline and brand-specific volume budget goals with wholesalers.
- Balance Volume and Net revenue budget to meet yearly goal
- Oversaw annual AOE scoring and WEA auditing process for independent wholesalers and AB One locations.
Director of Region Operations
Region 6 Field Sales
01.2015 - 02.2016
- Identify, recruit, and develop talent for field sales management positions.
- Developed a Sales Execution Program dashboard and process to identify and close gaps to maximize execution in SEP.
- Leader of the Region engagement team and responsible for facilitating Region 6 Engagement Action Plan.
- Developed weekly Wal-Mart commitment process for DMs and SDs to identify distribution and inventory opportunities.
- Identify and solve logistical and product supply issues between the brewery and wholesalers.
Director of Sales – On-Premise
Anheuser Busch Sales Co.
03.2013 - 01.2015
- Company Overview: Denver, CO.
- Managed the On-Premise Sales Segment along with the Draught Department (30+ people).
- Responsible for 2MM cases (beer, Monster) of volume contribution annually.
- Organize daily and weekly meetings with direct reports, sales team, and draught team.
- Analyze On-Premise business and present sales review to Dir. Sales & Marketing for monthly SPR
- Develop local sales plans for Denver MCA, identifying gaps, setting timelines, and commitments to close them.
- Create incentives that close gaps and motivate the sales team.
Manager I, Marketing Services
Anheuser Busch Sales Co.- Denver
04.2011 - 04.2013
- Company Overview: Denver, CO
- Refine and balanced yearly sales and marketing budget, covering several departments.
- Lead marketing department personnel, including OPRs and personal development plans
- Generate Channel & Key Account sales programs based on national and regional priorities
- Successfully negotiated contracts for sponsorships and special events.
- Held board position on the Hispanic Chamber of Commerce of Metro Denver for 2 years
Education
B.S. - Marketing
University of Phoenix
Denver, COundefined
University of Nevada Las Vegas
01.1999 - 01.2003
Skills
Sales Strategies
Networking and relationship building
Operations
Business development and planning
Performance monitoring
Sales Planning
Goals and performance
Certification
White Belt Certified
Timeline
Sales Director – Colorado / Wyoming
Region 6 Field Sales
02.2016 - 09.2017
Director of Region Operations
Region 6 Field Sales
01.2015 - 02.2016
Director of Sales – On-Premise
Anheuser Busch Sales Co.
03.2013 - 01.2015
Manager I, Marketing Services
Anheuser Busch Sales Co.- Denver
04.2011 - 04.2013
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University of Nevada Las Vegas
01.1999 - 01.2003
White Belt Certified
Retail Sales Director – Small Format
Region 3 Field Sales
9 2017 - Current
B.S. - Marketing
University of Phoenix
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