Shauna Beni-Hayes
New York,NY
Summary
Beauty and style expert, multimedia journalist, speaker, and host. With over six years of media experience, Shauna Beni-Haynes is an established voice in the fashion and beauty editorial space both in front of the camera and behind the computer. She's driven by a results-focused approach, editorial success, a passion for dressing well, and a glamorous face beat.
Overview
4
4
years of professional experience
Work History
Senior Commerce Editor, Beauty & Style
Dotdash Meredith
10.2024 - Current
- Manages a small team of junior editors and freelance writers, providing daily feedback to help develop skills.
- Assigns, edits, and publishes new beauty and style best-of lists, using competitor analysis, marketplace knowledge, and internal and home lab testing.
- Track and use performance data to adjust editorial strategy, use SEO to tools to help strategize.
- Pitch and ideate social media driven ideas to transform evergreen stories into social media content.
- Stays up to date on of fashion and beauty trends and shooting video for Byrdie's social media channels by trying viral beauty hacks + styling outfits.
Commerce Editor, Beauty & Style, Teen Vogue
Conde Nast
06.2022 - 10.2024
- Hosted The Beauty Beat, Teen Vogue's first digital beauty show.
- Worked with the sales team to star as talent in multiple sponsored editorial projects across platforms for Amazon fashion & beauty, HeyDude, Face Reality.
- Edited, assigned, pitched, and wrote all shopping content across style and beauty including SEO roundups, first-person stories, how-tos, explainers, celebrity news and trends, expert guides on skin care, makeup, hairstyle ideas, and viral beauty treatments.
- Attended and covered fashion and beauty events
- Expanded and maintained a freelance roster of writers, field pitches, and manage freelance deadlines.
- Utilized Dash & Parse.ly data, consumer trends, product sales data, social media, and Google Trends to inform strategic editorial decisions.
- Strategically planed digital strategy for major tentpoles, Hollywood red carpets, Amazon Prime Day, Black Friday, Nordstrom Anniversary, and fashion events.
- Buillt daily lineups, produced and curated stories in the CMS, including SEO descriptions, heds, deks, and social media copy.
Associate Commerce Editor, Prevention
Hearst Magazines,
06.2021 - 06.2022
- Wrote and edited all beauty, style, and health shopping content using competitor analysis, marketplace knowledge, and internal lab and home testing data to back editorial approach.
- Pitched and wrote beauty features for Prevention's monthly print issues.
- Tracked and used performance data to adjust editorial strategy and programming efforts.
- Worked with editorial counterparts to curate and promote content via newsletters, across site landing pages, and on social platforms.
Associate Beauty Editor, L'Oréal Paris
Group Nine Media
12.2020 - 06.2021
- Pitched and wrote trend and celebrity driven beauty stories for makeup.com, skincare.com, and beautymagazine.com.
- Interviewed experts such as dermatologist, hair stylists, makeup artists, and more.
- Built out stories and images into the CMS.
- Wrote meta titles and descriptions for SEO, heds, decks, and social media copy.
Education
Bachelor of Arts - Broadcast Journalism
State University of New York At Plattsburgh
Plattsburgh, NY05-2017
Skills
- Strong relationships with fashion and beauty brands (PR reps, celebrity stylists, makeup artists, dermatologists)
- Comfortable speaking on camera hosting panels working as talent
- Manage junior staffers freelancers
- Curate content for various social media platforms (editing, filming, shooting)
- Execute affiliate strategy partnerships
- High level of organization and meticulousness
Timeline
Senior Commerce Editor, Beauty & Style
Dotdash Meredith
10.2024 - Current
Commerce Editor, Beauty & Style, Teen Vogue
Conde Nast
06.2022 - 10.2024
Associate Commerce Editor, Prevention
Hearst Magazines,
06.2021 - 06.2022
Associate Beauty Editor, L'Oréal Paris
Group Nine Media
12.2020 - 06.2021
Bachelor of Arts - Broadcast Journalism
State University of New York At Plattsburgh
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