Summary
Overview
Work History
Education
Skills
Certification
Instagram: stellarfaced_pmu_artistry
Timeline
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Shauna Stapleton

Shauna Stapleton

Jupiter,FL

Summary

Accomplished boutique sales and marketing manager with a proven track record in enhancing brand visibility and fostering customer relationships. A strong commitment to clients coupled with exceptional team-building capabilities allows me to exceed key performance goals.

As a dedicated leader, I aim to make a lasting impact on overall company and customer success.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Boutique Sales and Marketing Manager

Oceans Allure
01.2019 - Current
  • Recruit, interview, hire, and train all personnel.
  • Cultivated cooperation through regular meetings designed to foster inter-team camaraderie.
  • Manage and execute timesheets and shift changes to uphold successful operation strategies.
  • Optimize web and email campaigns to increase open and click-through rates.
  • Continually maintain and improve the company's reputation and positive image on all social media platforms.
  • Boost brand awareness and generate leads by managing internal and external marketing campaigns and programs.
  • Establish and maintain positive relationships with customers and community promoting long-term business growth.
  • Provide guidance and support to clients on current fashion trends and styling techniques.
  • Analyze customer feedback to identify trends and develop strategies to improve customer success metrics.
  • Performs on-site permanent makeup services per client feedback and requests.
  • Develop and implement marketing strategies for launches, rebranding campaigns, and promotions.
  • Manage budget allocation and resource utilization to maximize marketing ROI.
  • Manage and coordinate administrative logistics of off-site event promotions, bookings, set-ups, and tear-downs. Negotiate contracts and services with venues, vendors, and suppliers.
  • Manage and coordinate all on-site special events. Supervise vendors, and internal team members while servicing clientele.
  • Monitor and control event expenditures to meet budgets, targets, and allocations.

Office Manager

Advanced Vision Care
07.2010 - 01.2019
  • Grew part-time practice into a highly successful full-service business inclusive of retail sales division.
  • Assisted in the expansion and built-out process of new optometry office and retail sales floor.
  • Hired, mentored, and coached all new staff.
  • Developed and implemented new marketing strategies and networking practices such as health fairs, community events, and promotions.
  • Managed senior-level personnel working in marketing and sales capacities.

Store Manager

Pacsun Retail Store
03.2005 - 02.2010
  • Rotated merchandise and displays to feature new products and promotions.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Assisted in recruiting, hiring and training of team members.

Education

High School Diploma -

Santaluces High School Adult Education Center
Lantana, FL

Permanent Makeup Artistry -

Boca Beauty Academy
Boca Raton, FL

Skills

  • Social Media Marketing
  • Public and Media Relations
  • Market data collection
  • Team Leadership
  • Project Management
  • Brand Promotion & Development
  • Vendor Relations
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Customer Acquisition
  • Loss Prevention
  • Budgeting and Allocation 

Certification

  • Certified permanent makeup artist specializing in ombre powder brows

Instagram: stellarfaced_pmu_artistry

Ombre Powder Brow Artist

Timeline

Boutique Sales and Marketing Manager

Oceans Allure
01.2019 - Current

Office Manager

Advanced Vision Care
07.2010 - 01.2019

Store Manager

Pacsun Retail Store
03.2005 - 02.2010

High School Diploma -

Santaluces High School Adult Education Center

Permanent Makeup Artistry -

Boca Beauty Academy

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Shauna Stapleton