Shavonne C. Herndon
Houston,TX
Summary
Experienced Communication Enthusiast with ten plus years of experience in sports and news journalism. Known for being an articulate communicator and a good listener. Has developed strong relationships with city officials and sources, maintaining a reliable network. As a native Houstonian, I possess a deep understanding of Houston and its community. Able to learn quickly and adapt to new environments. Results-oriented and committed to delivering high-quality work.
Overview
15
15
years of professional experience
Work History
Multimedia Production Specialist
City of Houston Mayor's Office HTV
Houston
01.2023 - Current
- Utilize my video editing skills to enhance the city's message across multiple platforms including social media
- To do this I use Final Cut Pro X or animating software
- Cover all of Mayor Sylvester Turner's initiatives and highlight them through video and narration
- Responsible for Written/Scripted Media (newspaper articles, media releases, On the Agenda, CM Updates, social media bulletin boards, talking points, PSAs, HOA Packets, HOA Reports, LED Sign, HTV programs and crawl
- Enterprising ideas for original, impactful, and compelling content for all platform, while developing sources within the community.
Associate Director
ESPN
Bristol
01.2015 - Current
- Responsible for coordinating with talent sales items for each break and writing the script
- Keep a time-clock to adhere to each break time and commercial formats
- Each conference and sport has its own format for games
- Constant communication with EVS, Audio, Producer and Director for proper show opens, tape elements, highlight packages, bookends and voice overs to be played throughout the live broadcast
- Develop strong relationships with SIDs for stats and in-game and post-game interviews with our talent
- Coordinate with them the time for the interview and who the interviewee will be.
General Assignments Reporter
88.7, NPR News Houston
Houston
03.2021 - 12.2022
- Researches, reports, writes and produces multimedia spot and features for Houston Public Media (HPM) on-air and digital platforms
- Advanced the station's public image at community outreach events and participated in station fund-raising campaigns and special events
- Raised the most money during the Spring and Fall pledge drives of any reporter
- Produced and edited multiple stories daily for each broadcast.
News Reporter
KTAL TV Nexstar Broadcasting Group
Shreveport, LA
08.2010 - 08.2012
- Research and write assigned stories for multiple platforms; including broadcast, web, social, mobile
- Strong live reporter, who captured the story in a compelling, creative, and lively way
- Ability to identify the different facets of a story, and produce those angles up for multiple newscasts throughout the day
- Respond quickly to breaking news
- Using my smartphone to send pictures/video of breaking news for digital platforms and work quickly to update stories for air.
News Reporter
KYTX CBS19
08.2008 - 01.2010
- Provide news on-air as directed from the news management team
- Create, shoot, write and edited meaningful stories for station's newscast that was used across multiple platforms
- Reviewing material for fairness, accuracy, and balance and work closely with all members of the news team, which would include Producers, Editors, Anchors, News Directors etc.
Producer
NBC 2020 Tokyo Olympics
Stamford, CT
08.2021
- Tape producer responsible for pulling elements, scene shots and highlights for the show
- Coordinate with EVS operators when each element is to air
- Set up playlists with the EVS operators
- Constant communication with EVS, Audio, Producer and Director for billboards and recorded commercial segments
- Overseer of the features team to suggest certain content for packages and various elements for the show
- Set up interviews with players for the talent, despite the time difference.
Education
Bachelor in Broadcast Journalism -
Abilene Christian University
05.2006
Skills
- Video Editing
- Multimedia Production
- Writing
- Scripting
- Research
- Reporting
- Producing
- Editing
- Coordination
- Communication
- Interviewing
- Live Reporting
- News Writing
- Journalism
- Graphics Development
- Video Replays
- Archival Research
- AP Writing
- Media Releases
- Interview Coordination
- Content Curation and Development
- Social Media Management
- On-Air Hosting
- Narration
Timeline
Multimedia Production Specialist
City of Houston Mayor's Office HTV
01.2023 - Current
Producer
NBC 2020 Tokyo Olympics
08.2021
General Assignments Reporter
88.7, NPR News Houston
03.2021 - 12.2022
Associate Director
ESPN
01.2015 - Current
News Reporter
KTAL TV Nexstar Broadcasting Group
08.2010 - 08.2012
News Reporter
KYTX CBS19
08.2008 - 01.2010
Bachelor in Broadcast Journalism -
Abilene Christian University
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