Shawna Gilbert

• Worked cross-functionally with Sales, Marketing, Category Management, and Digital teams across North America to create product pages for vallen.com and vallen.ca, utilizing the Stibo STEP MDM platform
• Worked with outside vendors on key projects such as the implementation of the Stibo STEP MDM platform with Vallen US, the Vallen Canada data migration from Sonepar Canada into the Vallen US instance of Stibo STEP, as well as enhancements to the platform.
• Assisted in the introduction of Product MDM into Stibo STEP, providing insight and suggestions such as Smartsheets and Lookup Tables, along with recommending best practices based on knowledge and experience.
• Creation of Print Publisher in Stibo STEP, allowing for print and digital catalog creation, utilizing STEP data.
• Creation of print and digital catalogs for sales and marketing teams, utilizing the legacy PIM solution.
• Accepted the responsibility of a direct report in May of 2023, where I was tasked with the training and development of my team member. I also took Vallen North America's annual management training course as well as completed annual performance reviews.

• Utilized Stibo Smartsheets for product enrichment.
• Built relationships and worked closely with suppliers such as Ingersoll Rand, Kyocera SGS, and Apex Tool Group to improve data quality through content, images, and supporting documents.
• Referencing my experience with content management and Stibo STEP, I provided recommendations to augment existing processes; creating a path to improved efficiency.
• Worked cross-functionally with the Data Governance team to implement LOV normalizations as well as the Category Management team on new item induction.

• Supported data team as a knowledge resource for the STEP Trailblazer MDM platform

• Worked cross-functionally with Business Intelligence team to build, test and deploy outbound integration endpoints for reporting purposes

• Worked cross-functionally with E-Commerce team on deploying updates and enhancements to websites under the Sonepar umbrella

• Quality assurance and business acceptance testing of product data, businesses rules, event queues, workflows, etc.

• Utilized and tested inbound integration endpoints to load product data.

• Modification of JavaScript and Advanced STEP XML as needed to enhance processes

• Managed product catalogs on lowes.com, amazon.com, bestbuy.com, walmart.com, acehardware.com and menards.com – Multiple brands
• Global Data Synchronization Network (GDSN) Setup/Management – Multiple brands websites- Multiple brands
• Coordinated with Product Managers to set marketing data standards for retail & wholesale
• Project Management – Utilized team members to meet critical deadlines as needed
• Assisted with Graphic Design and copy writing as needed
• Data/Digital Asset Management - STIBO Systems STEP PIM - Ensure data quality for use on retail websites and in-store messaging for more than 20,000 SKUs - Multiple Brands

• Maintained marketing content for the Home Entertainment section of pioneerelectronics.com
• Graphic Design of various pages for pioneerelectronics.com
• Graphic Design of Pioneer Brand Store on bestbuy.com
• Graphic Design for Pioneer Electronics landing page on volutone.com
• Coordinated with design agency’s to enhance and refresh pioneerelectronics.com
• Proofread/edited product copy drafts and coordinated with legal department for online publishing
• Coordinated with Product Managers to enhance/refresh marketing content for pioneerelectronics.com
• Designed Adobe Flash training module for Consumer Electronics Show, (CES) 2006 and2007
• Monitored competitor websites for useful marketing strategies to better position pioneerelectronics.com in the online space
• Managed online image library – pioneerelectronics.com
• Completed Pioneer Electronics training course - Vignette Content Management System

• Promoted to Marketing Director,2002
• Created newspaper advertisements for eleven McDonald's Restaurants
• Ensured the correct placement of all Point of Purchase materials
• Customer Relations and Public Relations
• Conducted company orientations and employee processing
• Managed a team of eleven Marketing Coordinators