Open To Work
Shawna Schmidt
Kamrar,IA
Summary
Strategic professional with a master’s in healthcare administration and a strong background in marketing brand development and visual design. Demonstrated success in driving growth, optimizing operations, and enhancing brand visibility. Experienced in building and marketing successful businesses while managing diverse teams and overseeing daily operations in various settings.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director
UnityPoint Health - Trinity Wound Healing Center
Fort Dodge, IA
11.2019 - 12.2025
- Oversaw clinic operations and strategic program development, aligning staffing with financial performance goals.
- Collaborated with executive leadership to align services with system initiatives and quality objectives.
- Led 20 staff, including 11 medical providers and nursing personnel, to deliver quality patient care.
- Tracked KPIs to ensure goal execution and performance metrics.
- Identified process improvements that enhanced patient throughput and optimized operational efficiencies.
- Conducted physician outreach and community education initiatives.
Owner
Mid-Iowa Doulas
Kamrar, IA
02.2014 - 01.2019
- Founded and managed birth doula agency serving clients across Iowa.
- Supported over 300 families with labor, birth, and postpartum education.
- Presented childbirth education seminars at Iowa State University and regional schools.
- Hired and trained five additional birth and postpartum doulas.
Marketing & Human Services Director
Regency Park Nursing & Rehab
Jefferson, IA
10.2009 - 11.2012
- Led community outreach education initiatives, fostering stronger relationships and engagement with local stakeholders.
- Managed marketing events and advertisements, increasing facility visibility and community awareness.
- Coordinated admissions processes with hospitals, physicians, and external partners to streamline patient intake.
- Performed discharge planning and provided family support and social services.
Education
Master of Healthcare Administration -
Purdue University
Bachelor of Science - Human Services, Psychology
Buena Vista University
Skills
- Healthcare C-suite
- EMR systems
- Quality improvement
- Lean Six Sigma
- Patient experience
- Staff leadership
- New hire training
- Scheduling coordination
- Remote operations support
- Microsoft Office Suite
- Confidentiality (HIPAA)
- Graphic design
- Community marketing
Affiliations
- ACHE
- AAHAM
- AHCAP
- Business & Professional Women of Iowa
Certification
- Lean Six Sigma Yellow Belt, 2019
- Birth Doula Certification (DONA), 2014
Professional References
- Dr. Kelsey Sukovaty, DPM, Provider at Midwest Foot & Ankle and Trinity Wound Healing Center, KelseySukovaty@gmail.com, 515-370-3321
- Dr. Tammy Peyton, DPM, Provider at Trinity Wound Healing Center, Tammy.Peyton@unitypoint.org, 515-570-3753
- Nicki Rendo, Previous Assistant, braxtonhaileymorgan@gmail.com, 717-648-9601
Work Preference
Job Search Status
Open to workWork Type
Full TimePart TimeLocation Preference
RemoteSalary Range
$102000/yr - $200000/yrTimeline
Director
UnityPoint Health - Trinity Wound Healing Center
11.2019 - 12.2025
Owner
Mid-Iowa Doulas
02.2014 - 01.2019
Marketing & Human Services Director
Regency Park Nursing & Rehab
10.2009 - 11.2012
Master of Healthcare Administration -
Purdue University
Bachelor of Science - Human Services, Psychology
Buena Vista University