Shawna R. Brooks
Denver,CO
Summary
Accomplished Product Manager with a proven track record at Dentsu International, enhancing project delivery through expert Jira utilization and agile methodologies. Excelled in global collaboration, driving end-to-end feature delivery with a keen focus on design thinking and product development. Skilled in prioritizing tasks and fostering team collaboration, significantly improving process efficiencies.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Product Manager
Dentsu International
08.2022 - Current
- Responsible for projects from business requirements to production release.
- Worked closely with engineering teams to ensure feature specifications are understood and implemented correctly.
- Team collaboration using Jira for story writing, questions, comments, testing, and tracking story progress.
- Work in an agile environment: story writing, story approval, release approval.
- Work in a global environment across all global regions (AMER, EMEA, APAC).
- Work with the business on the deployment plan: release notes, training videos, and training documents.
- Created prototypes and visual mockups by liaising and collaborating with designers.
- Vocal in making suggestions to improve processes.
- Collaborated with stakeholders to define product requirements and user stories.
Senior Manager Salesforce Admin
Merkle Inc.
06.2015 - 08.2022
- Analyze the current process and how it can be improved with Lightning UI.
- Onboarding and integrating acquisitions.
- Understand acquisition business processes.
- Drove the creation of everything Merkle needed to operate within the Dentsu federated model.
- Documented and recreated components, such as objects, fields, validation rules, page layouts, etc.
- Documented and recreated all formulas, workflow rules, field updates, process builders, and visual workflows.
- Organized and tracked tasks using a 'go-live' document.
- Critical to the success of the migration.
- Merkle cutover from Salesforce Classic UI to Lightning UI.
- Coordinated all go-live tasks with the Salesforce team.
- Triaged and managed user questions.
Product Manager
Staples, Inc.
01.2014 - 06.2015
- Liaison between six different lines of business and the Salesforce development team.
- Track project progress using the SFDC project record.
- Work in an Agile environment: story writing, release planning, daily stand-ups, and backlog grooming.
- Weekly meetings with the development team to understand, in more detail, the questions/issues they may be having.
- Assist testers with understanding the requirements.
- Work with the business on the deployment plan: communication to the field (Chatter, email), type of training (Brainshark, training documents), train the trainer.
- Vocal in making suggestions to improve processes
- Monthly meetings with the business to review and prioritize projects.
Salesforce.com Sr. Analyst Technical
Staples Inc.
01.2011 - 01.2014
- Member of the sales automation team
- Business analysis on large projects for Marketing, NSP Print, Case (clean up), Bid & Quote
- Work with various departments in Staples to help automate their processes and manage projects
- Development of the Salesforce.com application for Staples (Case, marketing leads, Campaigns, Bid & Quote, Reports, Dashboards, analysis)
- Promote changes to production from the test environment after conducting test scenarios with the user base
- Handle post go-live support
- Worked on the Canadian Integration team to bring them into the NAD instance of SFDC
- Included over 700 users, 9 custom objects, limited space in the Case object
- Communication between the Canadian and NAD teams was crucial for a successful integration
CRM Administrator, Analyst, PM
Bank of the West Wealth Management Group
01.2009 - 01.2011
- Involved in the design, implementation, marketing, and training of Salesforce to Operations, Compliance, and field reps
- Assist with data aggregation issues
- Add new users to the system along with Case and Lead Assignment Rules
- Add and edit fields
- Create Reports and List Views
- Answer questions users have about the system
- Work with Salesforce.com personnel to analyze and resolve issues
- Create new objects as needed to track various data
- Created new application for Trust and Insurance Departments
Education
MBA - Finance and Accounting (Honors)
Regis University
Denver, CO05.2002
B.S. - Watershed Sciences
Colorado State University
Ft. Collins, CO05.1994
Skills
- Jira, Atlassian
- Product lifecycle management
- End to end feature delivery
- Design thinking
- Product development
- Remote work
- Prioritization and execution
- User story creation
Certification
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Platform App Builder
- Salesforce Certified Advanced Administrator
- Salesforce Certified User Experience Designer
Accomplishments
- Assumed responsibilities for moving Merkle-specific objects to Dentsu Salesforce instance
- Team Lead in moving Merkle from Salesforce Classic UI to Lightning UI
- Migration team manager for Staples Canada into Staples Advantage instance of Salesforce
- Coordinated with Salesforce.com [SFDC] personnel for content / design development, data capture, mission critical timelines and solutions for our business users.
- Successfully managed rollouts of high-profile projects for multiple nationally recognized firms, including Merkle, Staples, and Bancwest Corporation.
Goals
Work with business users to identify process improvements that will result in revenue growth.
Timeline
Product Manager
Dentsu International
08.2022 - Current
Senior Manager Salesforce Admin
Merkle Inc.
06.2015 - 08.2022
Product Manager
Staples, Inc.
01.2014 - 06.2015
Salesforce.com Sr. Analyst Technical
Staples Inc.
01.2011 - 01.2014
CRM Administrator, Analyst, PM
Bank of the West Wealth Management Group
01.2009 - 01.2011
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Platform App Builder
- Salesforce Certified Advanced Administrator
- Salesforce Certified User Experience Designer
MBA - Finance and Accounting (Honors)
Regis University
B.S. - Watershed Sciences
Colorado State University
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