Shawneen Falck
Roy,WA
Summary
Senior Living Sales Executive | Regional Director of Sales & Marketing | Occupancy Growth Strategist
Dynamic and results-driven Sales Leader with over 20 years of experience in driving revenue growth, building strategic partnerships, and leading high-performing teams in competitive markets. Proven track record of expanding market share, cultivating strong customer relationships, and delivering innovative solutions that consistently exceed business goals. Expertise in coaching and mentoring sales teams, negotiating complex contracts, and aligning sales strategies with organizational objectives. Committed to leveraging cross-industry knowledge and skills in fast-paced environments to achieve exceptional results.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Regional Director of Sales & Marketing
Heritage Resource Group
01.2023 - Current
- Directed multi-site sales and marketing operations across multiple regions, consistently exceeding revenue and occupancy targets.
- Implemented strategic initiatives to enhance occupancy rates by 20% within the region.
- Built and managed a high-performing sales team, leading training, mentoring, and performance optimization.
- Formulated and implemented regional sales strategies to drive revenue growth and enhance market penetration.
- Facilitated contract negotiations to establish strategic partnerships and optimize vendor relationships.
- Executed CRM best practices aimed at optimizing lead conversion rates and improving sales cycle effectiveness.
- Oversaw regional operations to enhance service quality and ensure compliance with health regulations.
- Analyzed resident feedback and crafted strategic approaches to elevate satisfaction and retention rates across various communities.
- Mentored emerging leaders, imparting knowledge and fostering an environment that encourages growth and development.
Account Executive / Business Development Manager
Various Senior Living & Healthcare Organizations
01.2008 - 01.2022
- Executed full sales cycle management, ensuring effective prospecting and closing strategies to maintain top-quartile results.
- Developed and implemented solution-focused strategies to enhance territory growth through strong client relationships.
- Collaborated with executive leadership to synchronize business development initiatives with organizational objectives.
- Assessed client needs and delivered bespoke solutions, cultivating repeat business and sustained partnerships.
- Analyzed market trends and optimized sales processes, resulting in a 24% boost in sales.
Education
Master of Science - Criminal Justice
Colorado Technical University
Colorado Springs, COBachelor of Science - Criminal Justice, Human Services
Colorado Technical University
Colorado Springs, COAssociate of Science - Criminal Justice Paralegal Studies
Colorado Technical University
Colorado Springs, COSkills
- Strategic Sales Leadership
- Business Development & Partnerships
- Team Building & Coaching
- Revenue Growth & Market Expansion, Territory Development
- Contract Negotiation
- Client Relationship Management
- CRM & Pipeline Management (Salesforce, HubSpot)
- Needs assessment
- Change management
- Talent acquisition
- Strategic marketing
- Revenue growth
Certification
Ongoing Professional Development: Sales Strategy, Negotiation, and Leadership Training
Timeline
Regional Director of Sales & Marketing
Heritage Resource Group
01.2023 - Current
Account Executive / Business Development Manager
Various Senior Living & Healthcare Organizations
01.2008 - 01.2022
Master of Science - Criminal Justice
Colorado Technical University
Bachelor of Science - Criminal Justice, Human Services
Colorado Technical University
Associate of Science - Criminal Justice Paralegal Studies
Colorado Technical University