Shay Boone

Lead end-to-end marketing strategy for a large-scale art fair attracting approximately 10,000 attendees per edition and generating up to $200K in gross ticket revenue per event.

• Oversaw full marketing lifecycle for four annual editions, driving audience growth and brand awareness through integrated campaigns, and delivered reports on event performance and KPIs post-event.
• Own and manage the entire marketing budget, strategically allocating spend across owned, earned, and paid channels while consistently delivering strong results at or under budget.
• Developed and executed high-performing campaigns across newsletters, organic social media, and website channels to drive ticket conversions.
• Media Partnerships: Source and manage the best options for local media partnerships that align with and target our event's visitor personas.
• Publicity Leadership: Recruit and oversee publicity teams for each event edition, resulting in strong press coverage for regional visibility and awareness.
• Influencer Marketing: Identify, negotiate, and manage influencer partnerships to amplify event awareness and drive ticket sales.
• Integrated Campaign Execution: Plan and execute multi-channel campaigns including paid social & search strategy, local outreach, out-of-home advertising, and selective paid media.
• Budget Optimization: Maximize marketing impact by strategically balancing organic growth with targeted paid initiatives.
• Trained and mentored coordinator-level marketing hires through one-on-one meetings and performance reviews.
• Recognized for building high-impact organic campaigns, cultivating strong local partnerships, and maximizing marketing ROI through thoughtful budget management and strategic channel mix.

• Developed and executed digital marketing and brand strategy for major recording artists, cultivating large-scale online fan communities and enhancing direct-to-fan engagement across social platforms and artist websites.
• Led digital promotion for national concert tours and a major country music festival, utilizing social media marketing and fan-focused campaigns to increase ticket sales and grow audience engagement.
• Designed and implemented fan engagement initiatives—including contests, giveaways, and interactive campaigns—that broadened reach and strengthened artist–fan relationships both online and at live events.
• Oversaw artist digital platforms, premium fan experiences, and strategic communications, promoting VIP ticket packages and crafting messaging during high-visibility situations to protect and strengthen artist brands.

• Directed global digital strategy and online marketing for Bon Jovi and the Jon Bon Jovi Soul Foundation, overseeing social media, website strategy, fan engagement, and digital campaigns supporting album launches, tours, and brand initiatives.
• Led digital promotion and fan engagement strategy for multiple world tours, including The Circle Tour and Because We Can – The Tour, supporting campaigns for tours grossing more than $200M worldwide.
• Oversaw BonJovi.com strategy, CRM growth, ticket presales, e-commerce, and global live-stream events, coordinating with tour promoters, record labels, and marketing partners to achieve online broadcasts reaching 1M+ viewers.
• Scaled global fan engagement by growing Facebook audience by 10M+ followers in one year, launching official Twitter, Instagram, and YouTube, and maintaining unified brand voice across platforms.