Shay Carrillo

• Developed business plans, budgets, and growth strategies.
• Oversaw all aspects of product development, marketing, sales, customer service and finance.
• Led team meetings to communicate goals and expectations clearly.
• Implemented processes to streamline workflow and improve productivity.
• Recruited, hired and trained staff.
• Established policies and procedures for efficient workflow management.
• Built relationships with key industry association stakeholders and participated in industry events, conferences, and networking opportunities.
• Fostered a positive company culture that encourages teamwork, innovation, and excellence.
• Optimized supply chain and vendor contracts to reduce materials and production costs and improve distribution.

• Developed creative concepts for all areas of the brand; product development, photography art direction, and design art direction for a variety of projects, including website, print collateral, and digital marketing campaigns.
• Visionary for the brand. Conceived of name, logo, brand identity, product line, and all aspects of marketing.
• Oversaw inventory management and procurement processes to maintain supply levels and negotiate favorable terms and pricing
• Managed daily office operations, AR/AP, ensuring efficiency and organization.
• Implemented filing systems, enhancing document retrieval and information sharing.
• Maintained impeccable office organization to support efficiency, professionalism and performance objectives.
• Managed all wholesale accounts as well as DTC sales.

• Produced and managed all product page, on-figure photo shoots.

• Managed annual budget of 1.2 million dollars.
• Produced 35-40 photo shoots annually.
• Managed casting.

• Maintained annual budget.
• Hired all artists and talent (ie. stylists, hair and makeup, art directors, models).

• Liased between freelance and in-house employees.

• Oversaw team collaboration, coordinated production schedules, and managed communication throughout projects.

• Ensured compliance with industry standards and regulations during shoots.

• Maintained up-to-date knowledge of industry trends and technology advancements related to production processes.

• Cultivated fun, inclusive and professional studio culture.

• Front office management.
• Managed AP/AR and bookkeeping.
• Maintained creative portfolio and procurement of assets.