Shay Gipson
New York,NY
Summary
Brand and client development leader with prior work history at Ralph Lauren, including advancement from Manager to Senior Manager, and now serving as Client Development Manager. Deep experience across RL’s brand, client experience, analytics, segmentation, and field enablement. Proven ability to partner cross-functionally with Store Leadership, Ops, Marketing, BI, Product, and IT to enhance clienteling tools, accelerate adoption, and drive measurable outreach sales growth. Proven track record of leading teams to achieve measurable growth.
Overview
13
13
years of professional experience
Work History
Client Development Manager
RALPH LAUREN
New York, NY
06.2025 - Current
- Leading NYC Metro, Long Island, Hampton, and RRL retail stores' client development strategy, capability building, and adoption of clienteling programs.
- Deployed segmentation-driven outreach strategies to enhance client acquisition, retention, reactivation, and migration.
- Partner with Store Leadership, Ops, Marketing, BI, Product & IT to align field needs with enterprise priorities.
- Delivered scalable training to elevate CRM usage and clienteling behaviors; led NA super-user group to foster best practices.
- Built KPI structures and leadership tracking to connect client behaviors with measurable business outcomes.
Brand Strategy & Client Partnerships
THE ASG GROUP + SHAY GIPSON CONSULTING
12.2016 - 06.2025
- Directed launch strategy and brand positioning, fostering strategic partnerships.
- Developed segmentation-led client development frameworks, enhancing engagement for global brands.
- Delivered measurable growth: +25% pipeline (Arrive), +10% category growth (Li & Fung).
- Executed global initiatives, driving brand consistency across diverse markets.
Sr. Director, Brand Partnerships
ESW (eShopWorld)
New York, NY
01.2021 - 12.2024
- Managed SaaS enterprise launch strategies, generating $200–1M+ revenue per client in cross-border sales
- Achieved +20% retention by developing strategic relationships and planning for expansion.
- Influenced product roadmap to enhance client satisfaction by 10%.
- Led discovery, demos, and proposals that resulted in theacquisition of new enterprise clients.
Brand Partnerships Consultant
FASHWIRE
LA & NYC
01.2019 - 12.2020
- increased brand onboarding by 20%, user growth by 20%, and revenue by 35%.
- Analyzed market trends to provide insights for client strategies.
- Developed customized reports to support client decision-making processes.
- Collaborated with cross-functional teams to enhance project outcomes.
Director, Retail & Brand Relations
INFORMA MARKETS
New York, NY
03.2013 - 12.2016
- Increased buyer pre-registration by 15% YoY while strengthening executive retail relationships.
- Led cross-functional teams to develop market strategies and product offerings.
- Oversaw project management processes to ensure timely delivery of key initiatives.
- Collaborated with stakeholders to align business goals and operational plans.
Education
Bachelor of Science - Design
University of Cincinnati, DAAP
CincinnatiSkills
- Client development
- CRM
- Clienteling Platforms
- Data analytics
- Data-driven decision making
- Dashboard development
- Excel/Sheets
- PowerPoint/Keynote
- Enablement Tools
- Enterprise launch strategies
Additional Experience
Nordstrom — Sr. Product Development Manager (2011–2013)
Ralph Lauren — Sr. Product Manager, promoted from Manager (2007–2011)
Michael Kors — Licensing Brand Manager (2004–2007)
Kate Spade new york (formerly Liz Claiborne) — Licensing Brand Specialist (2002–2004)
Training And Leadership
- Digital Marketing (GA)
- Hyper Island Digital Acceleration
Affiliations
Board Member at Grace Institute
Timeline
Client Development Manager
RALPH LAUREN
06.2025 - Current
Sr. Director, Brand Partnerships
ESW (eShopWorld)
01.2021 - 12.2024
Brand Partnerships Consultant
FASHWIRE
01.2019 - 12.2020
Brand Strategy & Client Partnerships
THE ASG GROUP + SHAY GIPSON CONSULTING
12.2016 - 06.2025
Director, Retail & Brand Relations
INFORMA MARKETS
03.2013 - 12.2016
Bachelor of Science - Design
University of Cincinnati, DAAP