Summary
Overview
Work History
Education
Skills
Professional Highlights
Timeline
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Shayla Hicks

Lauderhill,FL

Summary

With over four years of experience in luxury fashion retail, I am a meticulous and results-driven Assistant Manager. Throughout my career, I have consistently demonstrated a proven track record of driving sales, enhancing the customer experience, and efficiently managing daily operations. My passion for fashion, brand representation, and team development has allowed me to excel in areas such as merchandising, staff training, and achieving business objectives while maintaining high standards of excellence.

Overview

7
7
years of professional experience

Work History

Assistant Manager

Peserico
07.2024 - Current
  • Directed daily store operations to ensure exceptional customer service aligned with the brand’s luxury image
  • Supported the Store Manager in achieving sales targets through strategic planning and team motivation
  • Managed inventory control, visual merchandising, and product placement to optimize customer engagement
  • Trained and supervised sales associates, enhancing product knowledge and selling techniques
  • Analyzed sales reports and KPIs, driving performance improvements and business growth

Sales Associate

Peserico
10.2020 - 07.2024
  • Delivered a luxury shopping experience through expert product knowledge and personalized styling
  • Built and maintained strong client relationships, ensuring repeat business and brand loyalty
  • Consistently exceeded sales targets through consultative selling and strategic upselling
  • Maintained visual merchandising standards in line with brand aesthetics

Receptionist / Check-Out

Natura Dermatology and Cosmetics
04.2019 - 10.2020
  • Provided a seamless front desk experience by efficiently checking in and out patients
  • Managed office inventory and handled patient referrals and authorizations

Management Trainee

Enterprise Rent-A-Car
02.2018 - 12.2018
  • Delivered exceptional customer service and managed multi-line phone systems
  • Developed business-to-business relationships through local marketing initiatives

Education

Bachelor’s - Psychology

Florida International University
Miami, FL
12.2016

General Studies Diploma -

Nova High School
Davie, FL
06.2012

Skills

  • Luxury Retail & Customer Experience
  • Sales & KPI Analysis
  • Visual Merchandising & Styling
  • Inventory Management & Stock Control
  • Team Leadership & Training
  • Client Relations & Retention Strategies
  • POS Systems & Store Operations
  • Fashion Trend Awareness
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Strong Communication & Customer Service
  • Employee Development

Professional Highlights

  • Contributed to the success of the #1 store in the company for four consecutive years, effectively managing personal and collective KPIs and analyzing client traffic trends.
  • Personally generated $600K in revenue, contributing to a total of $2.5M in sales.
  • Excelled in building relationships with top-tier clients, driving repeat business and loyalty.
  • Trained and mentored new hires, ensuring team success and operational excellence.

Timeline

Assistant Manager

Peserico
07.2024 - Current

Sales Associate

Peserico
10.2020 - 07.2024

Receptionist / Check-Out

Natura Dermatology and Cosmetics
04.2019 - 10.2020

Management Trainee

Enterprise Rent-A-Car
02.2018 - 12.2018

Bachelor’s - Psychology

Florida International University

General Studies Diploma -

Nova High School
Shayla Hicks