Shayla Nelson

Founded a boutique social media marketing business specializing in helping beauty professionals and small businesses establish, grow, and maintain a strategic online presence.Partner with salons, independent artists, and beauty brands to develop customized digital marketing strategies aligned with business goals.Manage social media accounts from concept through execution including content planning, copywriting, photography, short-form video production, scheduling, and community engagement.Develop brand identities, messaging frameworks, and storytelling strategies that improve customer connection and online visibility.Conduct social media audits, competitor research, audience analysis, and performance reporting to optimize growth.Coach business owners on content strategy, personal branding, client retention, and digital marketing best practices.Collaborate directly with clients to create sustainable marketing systems that increase engagement, strengthen brand authority, and generate qualified leads.

• Coordinated national sales initiatives to enhance brand visibility and market penetration.
• Streamlined communication between sales teams and beauty brands throughout the US to improve workflow efficiency.
• Developed training materials for new sales representatives, fostering knowledge retention and skill enhancement.
• Analyzed sales data to identify trends, informing strategic decisions for product launches and promotions.

Developed and executed comprehensive digital marketing strategies across Instagram, Facebook, TikTok, and emerging social platforms to strengthen brand awareness and customer engagement.

Managed the complete content lifecycle including strategy, production, scheduling, publishing, community management, and performance reporting.

Built monthly content calendars aligned with marketing campaigns, promotions, product launches, and educational initiatives.

Curated and managed user-generated content (UGC) while collaborating with educators, ambassadors, influencers, and clients to create authentic brand storytelling.

Wrote compelling copy optimized for engagement, SEO, and platform-specific best practices.

Analyzed KPIs including engagement rate, reach, impressions, website traffic, and audience insights to refine digital strategy.

Maintained brand consistency across all digital channels while ensuring messaging aligned with overall business objectives.

Collaborated with leadership to support lead generation, customer acquisition, and long-term brand growth.

• Collaborated with executive leadership to develop national marketing initiatives supporting product launches, education programs, and sales growth.
• Partnered with distributors, educators, salons, and ambassadors to strengthen brand awareness across multiple territories.
• Collected, organized, and leveraged user-generated content (UGC) to increase authenticity, engagement, and social proof across digital platforms.
• Planned and executed content calendars aligned with seasonal campaigns, product launches, and educational initiatives.
• Developed brand storytelling strategies that communicated company values while increasing customer engagement and retention.
• Worked cross-functionally with sales, education, and marketing teams to align messaging across digital channels.
• Supported influencer partnerships, affiliate relationships, and community engagement initiatives.
• Tracked campaign performance using social analytics and customer insights to optimize future marketing efforts.
• Represented the brand nationally through education, live events, trade shows, and professional presentations.
• Increased educator adoption and brand loyalty through ongoing coaching, relationship management, and strategic communication.

• Facilitated classroom instruction for cohorts of 15–30 aspiring cosmetologists, developing curriculum aligned with Ohio State Board standards and preparing students for successful licensure. Demonstrated and coached students through hands-on practical skills, including cutting, coloring, chemical services, and spa services, while providing individualized guidance to build technical proficiency and confidence. Combined technical education with mentorship and morale-building to create an engaging learning environment that encouraged accountability, professionalism, and long-term success.