Shayne Durant
Dunbarton,New Hampshire
Summary
Accomplished Senior Director with a proven track record at Coca-Cola Beverages Northeast, adept in strategic planning and creative direction. Spearheaded innovative marketing campaigns, enhancing brand presence and forging key partnerships, leading to significant market expansion. Skilled in data-driven decision-making and fostering collaborative environments, driving performance and growth.
Overview
7
7
years of professional experience
Work History
Senior Director of Marketing
Coca-Cola Beverages Northeast
01.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced online presence through search engine optimization techniques, improving organic search rankings.
- Expanded market reach by developing partnerships with complementary brands.
- Utilized market research insights to refine target audience segmentation and enhance messaging efficacy.
- Collaborated with sales team to align goals and objectives, increasing revenue potential.
- Negotiated partnerships with external vendors, securing valuable services at competitive rates.
- Streamlined marketing processes for improved efficiency and reduced costs.
Senior Director of Manufacturing and Supply
Coca-Cola Beverages Northeast
01.2021 - 12.2023
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
Senior Director of Sales Center Operations
Coca-Cola Beverages Northeast
01.2018 - 12.2020
Education
Certificate - High Potential Leadership Program -
Harvard Business School
Boston, MA01-2024
Certificate - Manufacturing Excellence - Manufacturing
Georgia Tech
Atlanta, GA01-2022
Associate of Science - Business Administration And Management
Southern New Hampshire University
Hooksett, NH01-2012
Skills
- Data-driven decision making
- Creative direction
- Marketing analytics
- Partnership development
- Strategic planning
- Content strategy
Timeline
Senior Director of Marketing
Coca-Cola Beverages Northeast
01.2024 - Current
Senior Director of Manufacturing and Supply
Coca-Cola Beverages Northeast
01.2021 - 12.2023
Senior Director of Sales Center Operations
Coca-Cola Beverages Northeast
01.2018 - 12.2020
Certificate - High Potential Leadership Program -
Harvard Business School
Certificate - Manufacturing Excellence - Manufacturing
Georgia Tech
Associate of Science - Business Administration And Management
Southern New Hampshire University
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