Shea Barker
TX
Summary
Dynamic Media Specialist with a proven track record with multiple brands and organizations, excelling in content creation and communication. Successfully led campaigns that boosted engagement and established valuable partnerships. Skilled in digital marketing and data analytics, I thrive on driving brand growth and fostering community connections through innovative strategies.
Overview
9
9
years of professional experience
Work History
Social Media Specialist
Self Employed Writer
Austin, TX
06.2023 - Current
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Identified opportunities for new partnerships or collaborations with other brands or organizations.
- Engaged with and responded to online audience through relevant comments.
- Developed and maintained an editorial calendar to track content publication.
- Researched topics relevant to assigned projects to inform writing process.
- Developed creative concepts and storylines for short stories, novels, and other literary works.
- Designed promotional materials such as brochures, flyers, posters.
Shift Manager
Starbucks
Early, Texas
04.2021 - 06.2023
- Led a team of 30 employees, ensuring high productivity and excellent customer service.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Created monthly reports for senior management summarizing operational performance metrics.
Social Media Marketer and Sales
Good2CU
Brownwood, Texas
06.2018 - 02.2023
- Created and published news and promotional content to increase fan engagement and channel growth.
- Developed content calendars for various social media platforms including Facebook, Twitter, Instagram, Pinterest and YouTube.
- Optimized existing content by making necessary updates or adjustments.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
- Provided support during live streaming events by responding quickly to questions from viewers.
Media Intern
Jaycees
Brownwood, TX
07.2016 - 04.2019
- Compiled materials for press use and distributed to key parties.
- Managed multiple projects simultaneously while meeting strict deadlines.
- Monitored news outlets for trending topics related to the client's business sector.
- Coordinated with freelance writers or artists who contributed content for campaigns.
Education
BBA - Marketing
Southern New Hampshire University
Hooksett, NH05-2020
Skills
- Social media management
- Content creation
- Writing and editing
- Communication and data analytics
- Digital marketing
- Market research
- Google Ads
- Meta Marketing
- Copywriting
- Hubspot Email Marketing
- SEO
- Affiliate marketing
Timeline
Social Media Specialist
Self Employed Writer
06.2023 - Current
Shift Manager
Starbucks
04.2021 - 06.2023
Social Media Marketer and Sales
Good2CU
06.2018 - 02.2023
Media Intern
Jaycees
07.2016 - 04.2019
BBA - Marketing
Southern New Hampshire University