Shealyn Daly
Pompton Plains
Summary
Forward-thinking marketing professional with proven background supporting clients with cost-effective marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Director
Quick Business Funder
01.2024 - Current
- Developed lifecycle marketing funnels that engaged renewals, declined applicants, and past borrowers.
- Implemented retention and renewal marketing systems that enhanced repeat funding and maximized customer lifetime value.
- Coordinated lead generation initiatives and marketing campaigns to drive merchant applications and secure funding opportunities.
- Direct marketing strategy for small-business financing products including merchant cash advances, lines of credit, and equipment financing.
- Oversee social media marketing, email campaigns, and digital brand positioning.
- Develop industry-specific campaigns across real estate, hospitality, retail, and service sectors.
Marketing Director
Family Business Funding
01.2023 - Current
- Lead full-scale marketing and communications for an alternative investment firm specializing in revenue-based financing for small businesses.
- Partner with executive leadership to align marketing strategy with revenue growth and capital-raising initiatives.
- Develop conversion-focused marketing campaigns that differentiate the brand in a highly competitive lending market.
- Executed weekly B2B marketing campaigns targeting ISO broker partners, enhancing deal submissions and engagement.
- Oversaw investor communications and marketing collateral, ensuring consistency in brand messaging.
- Build and manage HubSpot CRM workflows and lifecycle automation for broker acquisition, investor communication, and merchant engagement.
- Created marketing assets, email campaigns, and educational materials to facilitate broker onboarding and drive merchant acquisition.
- Provided investment solutions for small businesses through revenue-based financing.
Freelance Marketing & Brand Consultant
01.2023 - Current
- Provided marketing consulting and brand development services to enhance visibility and growth for startups, coaches, and small businesses.
- Advised businesses on brand positioning, marketing funnels, and customer acquisition strategies to optimize effectiveness.
- Redesigned websites and implemented content strategies, increasing lead generation and online visibility.
- Create marketing collateral, email campaigns, and brand templates using Canva and digital marketing tools.
Internship – Alternative Investment Firm
Family Business Funding
01.2023 - 12.2023
- Contributed to business development and research initiatives in alternative finance to support strategic growth.
- Facilitated marketing campaigns and crafted investor communications to enhance engagement.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Executed daily operational tasks with precision in a fast-paced environment.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Retail Associate
Priceless Pets
01.2020 - 12.2021
- Delivered customer service and provided animal care while supporting retail sales.
- Maintained clean and organized sales floor for optimal customer experience.
Babysitter / Nanny
01.2016 - 12.2020
- Provided childcare for multiple families.
Restaurant Staff
Pizza Man
01.2016 - 12.2019
- Provided customer service in a high-volume restaurant environment.
- Managed phone orders, hosting, and service support.
Education
Bachelor of Science - Business Management
Florida Gulf Coast University
Fort Myers, FL05-2026
Skills
- Digital Marketing Strategy
- Growth & Marketing Strategy
- B2B Lead Generation
- Email campaigns
- LinkedIn Marketing
- HubSpot CRM Automation
- CRM Workflows & Automation
- Conversion Optimization
- Marketing Operations
- Brand positioning
- Visual branding
- Partner acquisition
- Investor Communications
Websites
Certification
- HubSpot CRM & Email Marketing Certification
- Advanced Email Marketing & Funnel Strategy
- Canva Design & Visual Brand Development
Locations
- New York, NY
- Florida, FL
Leadership And Volunteer Experience
- Member, Zeta Tau Alpha Sorority
- Social Chair, Zeta Tau Alpha
- CCD Teacher
- Sunday Mass Reader
- Volunteer, Grains of Hope
- Volunteer, Eva’s Kitchen Community Meals
Timeline
Marketing Director
Quick Business Funder
01.2024 - Current
Marketing Director
Family Business Funding
01.2023 - Current
Internship – Alternative Investment Firm
Family Business Funding
01.2023 - 12.2023
Freelance Marketing & Brand Consultant
01.2023 - Current
Retail Associate
Priceless Pets
01.2020 - 12.2021
Babysitter / Nanny
01.2016 - 12.2020
Restaurant Staff
Pizza Man
01.2016 - 12.2019
Bachelor of Science - Business Management
Florida Gulf Coast University