Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sheel Dcosta

Chelsea,MA

Summary

Creative and results-driven marketing specialist with over 6 years of experience in digital storytelling, SEO-driven content strategy, and cross-functional campaign execution. Skilled at creating compelling copy that aligns with business goals and brand voice. Adept in managing large-scale content audits, web migrations, and CMS operations with a strong grasp of analytics, performance tracking, and stakeholder collaboration.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Knowledge Analyst

Northeastern University
Boston, United States
03.2023 - 12.2024
  • Conducted large-scale content audits and updates across university knowledge platforms, achieving 99% data accuracy.
  • Implemented a structured tagging system, improving content discoverability by 45%.
  • Oversaw a team of content writers, ensuring quality control and timely delivery.
  • Led the transition to a new content repository system, enhancing site performance and accessibility.

Senior Content Strategist

Sociowash
Mumbai, India
03.2022 - 11.2022
  • Developed and executed digital content strategies for 20+ campaigns, leading to a 65% rise in audience engagement.
  • Launched a brand-led reality show across social platforms, increasing user interaction by 80%.
  • Partnered with design, SEO, and production teams to unify messaging across web, email, and social channels.
  • Conducted ongoing content performance reviews and presented optimization recommendations to stakeholders.

Copywriter • Full-time

Teen Bandar
Mumbai, India
01.2019 - 03.2022
  • Produced 500+ social media and web assets, improving organic reach by 90%.
  • Built brand voice and messaging guidelines, driving an 85% increase in brand recall.
  • Mentored junior writers and coordinated with SEO specialists to align content with marketing KPIs.
  • Streamlined content production workflows, improving project turnaround times by 70%.

Education

Master's degree - Digital Communication and Media/Multimedia

Northeastern University
04.2025

Bachelor of Arts - BA - Mass Communication/Media Studies

Pandit Deendayal Energy University
04.2018

Skills

  • Canva
  • Content Strategy
  • Copywriting
  • Digital Marketing
  • Figma
  • HTML
  • WordPress
  • JavaScript
  • MailChimp
  • Meta Business Suite
  • Microsoft Office
  • Search Engine Optimization (SEO)
  • SEMrush
  • ServiceNow
  • Technical Writing
  • Trello

Certification

Email Marketing Professional Certificate, Intuit Mailchimp, 03/01/25

Timeline

Digital Knowledge Analyst

Northeastern University
03.2023 - 12.2024

Senior Content Strategist

Sociowash
03.2022 - 11.2022

Copywriter • Full-time

Teen Bandar
01.2019 - 03.2022

Master's degree - Digital Communication and Media/Multimedia

Northeastern University

Bachelor of Arts - BA - Mass Communication/Media Studies

Pandit Deendayal Energy University

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Sheel Dcosta