Sheena Duckworth
Sparks,NV
Summary
Results driven Event Sales Manager with background in both small and large-scale events. Proven ability to strategize, coordinate, and execute successful sales plans while overseeing all aspects of event planning and management. Strengths include excellent communication skills, negotiation abilities, and data analysis for strategic decision making. Consistently contributed to revenue growth and client retention in previous roles through innovative strategies and proactive problem-solving.
Overview
14
14
years of professional experience
Work History
Event Sales Manager II
Grand Sierra Resort
Reno, Nevada
01.2024 - Current
- Enhanced customer engagement by connecting with prospective clients through telephone, email, and in-person visits.
- Supported training sales team members to drive growth and foster professional development.
- Established sales goals and strategies that significantly boosted sales and profitability.
- Contacted customers via phone and email to offer services and strengthen relationships.
- Collaborated closely with clients to coordinate details and maximize satisfaction.
Director of Catering
Chartwells UNR - Silver and Blue Catering
Reno, NV
08.2023 - 01.2024
- Cultivated catering market segments and established new customer relationships while maintaining existing connections.
- Planned catering budgets and goals, utilizing analytics for performance evaluation.
- Monitored labor and food costs for each event, collaborating with chef on creative menu design.
- Priced and ordered food products, kitchen equipment, and service supplies efficiently.
- Trained new employees in essential duties to ensure operational effectiveness.
- Oversaw food preparation and presentation, adhering to quality standards.
- Delegated tasks to staff, establishing clear priorities and objectives.
Director of Sales - Lumen Field
Levy Restaurants
Seattle, WA
09.2022 - 08.2023
- Developed tailored sales strategies based on industry trends and competitor analysis.
- Maintained active communication with major accounts, ensuring consistent revenue generation.
- Presented persuasive sales proposals to prospective customers, enhancing engagement.
- Executed field sales action plans to drive program implementation and growth.
- Strengthened revenue opportunities through targeted outreach to assigned accounts.
- Collaborated with high-profile clients and partnered with Seattle Seahawks weekly to ensure seemless events
Senior Event Sales Manager
Grand Sierra Resort
Reno, Nevada
05.2021 - 09.2022
- Led event planning and execution for diverse corporate and social gatherings.
- Collaborated with clients to customize event packages based on specific needs.
- Managed vendor relationships to ensure high-quality service and product delivery.
- Trained and mentored junior staff on event sales processes and customer service.
- Participated in networking events related to the industry in order to build relationships with potential partners.
Director of Catering and Private Events
Anthem Country Club
Las Vegas, NV
06.2018 - 05.2021
- Designed contracts, collected fees, and booked venues for events.
- Coordinated vendor timelines and budgets to ensure successful event execution.
- Developed and maintained spreadsheets documenting vendor, facility, and guest information.
- Recommended cost-saving strategies to keep event expenses within budget constraints.
- Created agendas and communication materials for team meetings to enhance collaboration.
- Attended industry events to network and gather insights on market trends.
- Exceeded customer satisfaction through innovative problem-solving techniques.
Owner, Event Planner & Designer
Sheen Planning & Design LLC
Las Vegas, NV
02.2018 - 06.2018
- Planned, coordinated, and executed weddings and special events seamlessly.
- Directed florists, photographers, musicians, officiants, and ceremony participants throughout all event phases.
- Coordinated vendor timelines and managed budgets to ensure event success.
- Collaborated with sponsors, hosts, and internal teams to direct event production effectively.
- Organized logistics including facility selection, transportation, accommodations, food and beverage, and audio-visual arrangements.
- Managed client correspondence and tracked records for conference and event logistics.
Sales and Catering Manager
TPC Summerlin - PGA Tour
Las Vegas, NV
11.2017 - 02.2018
- Collaborated with chefs to create custom menus for meals and beverages.
- Enforced staff performance standards to ensure consistent, positive customer experiences.
- Managed budgets, guest lists, catering, and timelines for events.
- Drafted contracts, collected fees, and secured venues for various events.
- Coordinated corporate luncheons, dinners, conferences, and special events.
- Participated in industry events to enhance professional knowledge and network.
Wedding Consultant
Wynn Las Vegas
Las Vegas, NV
08.2012 - 11.2017
- Upsold bridal packages to enhance client offerings.
- Liaised with vendors, negotiated contracts, and coordinated payments for events.
- Supervised event activities to ensure smooth operations.
- Resolved day-of issues using creative problem-solving techniques.
- Partnered with clients to plan weddings and receptions hosting up to 500 attendees.
- Participated in industry events to stay informed on trends and best practices.
Education
Wedding Design & Coordination
The International School Of Hospitality
Las Vegas04-2012
Skills
- Sales and budgeting
- Scheduling and teamwork
- Market analysis and lead generation
- Service-driven sales
- Relationship building
References
Jerry Mautner, Grand Sierra Resort (Director)
Of Event Services)
(775) 240-6070
Diane Conroy, Seahawks - Lumen Field Stadium (Previous Director of Premium)
(206) 495-205
Shelley Caiazzo, General Manager (Anthem Country Club)
(702) 683-9700
Timeline
Event Sales Manager II
Grand Sierra Resort
01.2024 - Current
Director of Catering
Chartwells UNR - Silver and Blue Catering
08.2023 - 01.2024
Director of Sales - Lumen Field
Levy Restaurants
09.2022 - 08.2023
Senior Event Sales Manager
Grand Sierra Resort
05.2021 - 09.2022
Director of Catering and Private Events
Anthem Country Club
06.2018 - 05.2021
Owner, Event Planner & Designer
Sheen Planning & Design LLC
02.2018 - 06.2018
Sales and Catering Manager
TPC Summerlin - PGA Tour
11.2017 - 02.2018
Wedding Consultant
Wynn Las Vegas
08.2012 - 11.2017
Wedding Design & Coordination
The International School Of Hospitality