Shefali Verma

• Created wireframes and prototypes for web and mobile applications.
• Conducted user research to understand client needs and preferences.
• Collaborated with cross-functional teams to design cohesive user experiences.
• Analyzed user behavior data to understand how users interact with products and services and make recommendations based on findings.

Redesigned responsive website utilizing Design Thinking methodology.

Conducted comprehensive UX research, translating findings into actionable insights and features.

• Created wireframes and prototypes to visualize design concepts for digital products.
• Conducted user research to gather insights on user experiences and preferences.
• Developed style guides and visual standards for branding consistency across products.
• Conducted usability testing to identify areas of improvement in the product interface.
• Worked closely with developers throughout the software development life cycle.

• Developed interactive prototypes for mobile applications as well as websites.
• Maintained up-to-date knowledge of industry trends, standards and technologies related to UI and UX design.
• Created visual designs that adhere to brand guidelines while also pushing boundaries of creativity.
• Assisted in creating marketing materials such as landing pages, banners.

• As a user interface designer for Kitchen Brains. I got an opportunity to work with the team on different projects ranging from interface design of web pages to device screens. The skills used are user research, business research, ideating, custom icon designing, UI design, redesign of existing interface of some products, wireframing, user flows, mockups, image enhancement and creating design assets.