RUNA SHEIKH

• Own and manage 6 iOS and Android apps. Expanded its user base from 35K to over 300K in 1.5 years, serving Carrier
  residential customers across USA & Canada.
• Increased app ratings on both Apple (App Store) and Google (Play Store) platforms from 1.5+ to 4.4+ stars within a year.
• Led and managed a mobile app team of 13, including developers, QA engineers, UI designer, business analyst and cloud architect.
• Built app inclusivity by aligning with ADA's 'Accessibility principles'; incorporating VoiceOver/ TalkBack feature.
• Seamlessly integrated IoT products with smart voice assistants: Amazon Alexa (WWA), Google Assistant (WWGA) and the 'Matter' protocol.
• Managing product’s development - Defining app functionality, whiteboarding and writing user flows, developing user interface flows, writing user stories, defining input/output logic, and managing feature priorities.
• Presently integrating a new IoT device, with a forecasted increase of ~200K users in my apps, and revenue projections exceeding ~$80M over the next few years.

• Product Management Consultant of a consumer facing 'Home Automation' mobile app suite for a global Advanced Industrial Products manufacturer.
• Defined requirements, sculpted user journeys, developed and wrote user stories with clear acceptance criteria.
• Elevated app user experience, evidenced by a 100% surge in session lengths within 6 months. Defined and managed the app's product roadmap and backlog.
• Seamlessly executed the integration of 2 new smart products, expanding the app's user base by 10%.

• Sole Proprietorship for product management consulting projects.
• Managed development operations in software projects for clients in Medical Tech and Fitness Tech sectors, targeting both B2B and B2C markets in the US.
• Implemented a robust content management system, streamlining the categorization, tagging, and presentation of live and on-demand video content for a mobile and tablet platform.
• Defined scope, curated and prioritized features, and meticulously crafted user experiences.
• Authored JIRA stories with clear acceptance criteria; designed and mocked UI flows, ensured seamless implementations of software.

• Managed the end-to-end development of an at-home bike’s tablet solution, from initial research and conceptualization through to the product launch, providing users with access to on-demand instructor-led classes
• Learn more about my product: SoulCycle At-Home Bike | Powered By Equinox+ (https://www.equinoxplus.com/bike)
• During the 14-month long project, defined features and functionality, collaborated closely with UI/UX designers, technology architects, developers and QA engineers for day to day development operations
• Wrote user stories and defined acceptance criteria; shaped the algorithm for a recommendation engine that personalizes class content for app users
• Integrated the application with health sensors, and spin cycling hardware, empowering users to monitor real-time metrics like power and distance, thus elevating their experience during an at-home workout
• Defined and executed a product and usage analytics strategy, employing 'Amplitude Analytics' to capture and interpret user engagement metrics.

*The Cainkade team was acquired by SoulCycle Inc. in October 2018.

• For web and mobile software products - Product definition, requirements gathering, documentation, writing acceptance criteria and JIRA/user stories
• Collaborated synergistically with a global ensemble of UX designers, developers, QA engineers, and project managers to deliver robust software solutions
• Championed on-time delivery of product milestones, playing an instrumental role in:

1) Overhauling a consumer-centric app for Canada's 3rd largest telecommunication company.

2) Conceptualization of a health tracking application for a renowned global pharmaceutical company.

• Owned and managed 8 mobile-responsive websites (Times Global Partners):
• Lifehacker India, Gizmodo India, Business Insider India, Techradar India, Pursuitist India, TechSpot India, Askmen India, IGN India
• Web Traffic Growth - Achieved a 30% surge in website traffic over a 5-month period.
• Analytics & Optimization - Utilized Google Analytics for daily/weekly tracking of websites. Led website enhancements to boost visitor engagement. Leveraged 'Search Analytics' to remedy SEO issues, refine HTML/URL structures, and enhance page responsiveness, culminating in a ~150% rise in pages per session and overall session count.
• Development Management - Wrote user stories, prioritized features and led development operations, while managing and refining the product backlog.
• Enhanced process efficiency and release cycle planning through close coordination with the development team.

• Developed core features for the native SaaS based HRMS product of PeopleStrong in its nascent stages.
• Produced comprehensive documentation, mockups, flowcharts, user stories, and end-to-end test cases.
• Collaborated closely with the design team to enhance UI/UX of the product, define features and streamline its product backlog.
• Extracted critical insights from analytics, customer surveys, and business feedback
• Drove agile development operations to advance platform functionality and performance. Over the two years, improved product quality and feature-range, empowering the Sales team to secure large-scale B2B engagements.
• Client Engagement & Customization - Played a key role as a Functional Consultant, guiding HR leaders in envisioning potential HRM solutions based on their employee needs; tailoring the PeopleStrong Alt platform instances to meet short- and long-term HR Business goals of the client.
• Created functional requirements for building web services (JSON/RESTful) and FTP integrations. Facilitated data migration from legacy systems like SAP - assisted clients in their journey of transitioning from bulky ERPs to a streamlined and automated HRM solution, executing seamless data migration projects.

2 year Full Time course (MBA-equivalent)

4 year Full Time degree