SHELBY BECKLER
Charlotte,NC
Summary
Collaborative creator and writer with six years of experience in digital media, specializing in developing engaging social content that enhances brand visibility. Proven track record of leading creative projects and elevating diverse brands through innovative storytelling and strategic photography. Seeking to leverage teamwork and digital marketing skills to drive impactful campaigns within a dynamic organization.
Overview
7
7
years of professional experience
Work History
Content Team Manager
Bojangles
Charlotte, NC
04.2024 - Current
- Create content for social media campaigns.
- Manage social media accounts for promotional purposes.
- Update social media accounts regularly with engaging content.
- Implement social media marketing strategies across multiple platforms.
- Design work that strongly communicated brand narrative, goals and concepts.
Social Media Coordinator
Charlotte Football Club
Charlotte, NC
07.2022 - Current
- Collaborate with team members to develop creative campaigns for social media platforms
- Create and implement impactful strategies to increase company brand awareness and engagement
- Create social media content with consistent content and tone
Communications Coordinator
Purdue Athletics
West Lafayette, IN
11.2021 - 07.2022
- Served as the secondary communications contact for men’s basketball and football programs
- Managed student intern program
- Helped run social media platforms across sports, creating content for TikTok
- Managed game day operations from a media perspective
Social Media and Photography Associate
Shandon, Baptist
Columbia, SC
10.2020 - 05.2021
- Planned and coordinated social media across Instagram, Facebook and Twitter
- Worked on promotions across each ministry area
- Took pictures and videos at events / Assisted the communication video associate
Student Assistant
South Carolina Athletics, Columbia SC
05.2019 - 05.2021
- Wrote features and game recaps
- Worked in office with Sport Information Director’s
- Provided social media content
- Worked the 2019 SEC Football Championship
Sports Editor
The Daily Gamecock
Columbia, SC
05.2018 - 05.2019
- Managed a staff of 19 sports writers
- Conducted interviews with players and coaches
- Wrote features and event coverage for the paper (online & print versions)
Education
Bachelor of Arts - Multimedia Journalism
University of South Carolina - Columbia
Columbia, SC05.2021
Skills
- Data Analytics
- Content Marketing
- Brand Promotion
- Video and photo editing
- Content Development
- Marketing Strategy
- Deliverables oversight
- Multimedia content production
Timeline
Content Team Manager
Bojangles
04.2024 - Current
Social Media Coordinator
Charlotte Football Club
07.2022 - Current
Communications Coordinator
Purdue Athletics
11.2021 - 07.2022
Social Media and Photography Associate
Shandon, Baptist
10.2020 - 05.2021
Student Assistant
South Carolina Athletics, Columbia SC
05.2019 - 05.2021
Sports Editor
The Daily Gamecock
05.2018 - 05.2019
Bachelor of Arts - Multimedia Journalism
University of South Carolina - Columbia
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