Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility, capturing market share, and generating revenue. Possesses excellent communication skills, results-oriented, and a dynamic team leader.
Hi, I’m
Shelby Budler
BOZEMAN,Montana
Summary
Overview
11
years of professional experience
Work History
DELAWARE NORTH
Director of Marketing
07.2016 - Current
Job overview
- Reconcile and manage budgets for all Parks locations, totaling $6 million in active spend.
- Strategize, write, and execute yearly Sales and Marketing plans for 20 locations, including any new acquisitions.
- Manage cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly present marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Spearhead digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Organized and executed robust, creative experiential marketing events, like NYC Times Square takeovers.
- Lead team responsible for all consumer communication touchpoints including earned media, owned media, social media, web content and third-party channel content.
- Liaison for National Park Service and many State Park agencies for marketing/advertising approval.
- Work with GMs to develop vital relationships for a more synchronized work environment.
- Responsible for tracking all tactics to determine the highest ROI/ROAS.
- Manage process/relationships for optimized website strategy, digital marketing performance and social media strategy and execution.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Manage cross-functional teams to execute successful marketing initiatives, enhancing company reputation, revenue, and customer engagement.
- Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Mentor junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Conduct market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Negotiate favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Leverage public relations strategies to protect the company's reputation during crisis events or periods of negative press coverage effectively, and well as developing strategies for positive press coverage.
- Oversee all rebranding efforts that result in enhanced identity and improved brand perception among guests and stakeholders.
- Introduced new strategies to email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels, resulting in a year of year increase of $2 million in revenue generated.
- Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
- Cultivate strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives, balancing center-led and field-led resources.
DELAWARE NORTH
Marketing Manager
11.2014 - 07.2016
Job overview
- Developed and implemented the process to maintain and reconcile yearly budgets.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Worked with graphic designers and writers to establish theme and tone for content.
Greater Wyoming Big Brothers Big Sisters
Marketing Communications Specialist
11.2012 - 05.2014
Job overview
- Produced a series of videos documenting the success of the program.
- Conducted market research to identify target audiences and refine marketing strategies accordingly.
- Planned, coordinated and implemented a month-long fundraising campaigns.
- Created, maintained and grew a social media presence on Facebook.
- Spokesperson for GWBBBS at public and community service events.
- Responsible for writing and contacting media outlets with press releases.
- Designed, wrote, and edited the quarterly newsletters.
- Complied with all guidelines of branding from national account.
- Created ads for newspapers, magazines, trailer wraps, billboards and other print materials.
- Organized photo shoots with matches for marketing purposes.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Education
University of WyomingLaramie, WY
Bachelor of Science from Marketing
University Overview
Cornell UniversityIthaca, NY
from Marketing
02.2024
University Overview
Hospitality Marketing in Uncertain Times course completion.
Skills
- Content Strategy
- Team Leadership
- Partnership Development
- Marketing Analytics
- Creative Direction
- Customer Segmentation
- Budgeting and Allocation
- Marketing Strategy Development
References
References
Available upon requestTimeline
Director of Marketing
DELAWARE NORTH
07.2016 - Current
Marketing Manager
DELAWARE NORTH
11.2014 - 07.2016
Marketing Communications Specialist
Greater Wyoming Big Brothers Big Sisters
11.2012 - 05.2014
University of Wyoming
Bachelor of Science from Marketing
Cornell University
from Marketing
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