Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Shelby Holt

Shelby Holt

Austin,TX

Summary

I'm a passionate graphic designer with 15 years of experience in the art. I have a strong background in developing and executing brand growth strategies through creative design initiatives. I've successfully led multiple award-winning multi-channel marketing campaigns, launches and rebranding initiatives, enhancing market presence and stakeholder confidence. I have demonstrated proficiency in market research and consumer insights to drive brand growth and cross-departmental team leadership to deliver cohesive marketing campaigns.

Overview

15
15
years of professional experience

Work History

Brand Manager

HeartGift Foundation
03.2022 - Current
  • Responsible for all visual aspects of HeartGift, with a strategic focus on elevating the brand to compete on a global scale.
  • Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
  • Resolved critical design challenges creatively while maintaining consistency with established branding guidelines, staying within budget guidelines, and meeting the foundation's strategic planning goals.
  • Led creative direction and managed design projects on tight deadlines, resulting in award-winning campaigns and increased brand recognition.
  • Projects include: Award-winning multi-channel fundraising campaigns, large event branding and execution, social media content creation and management, copious digital and print projects, web design and analytics, video production, trade show exhibits, infographics, large-format print projects, and event promotion.

Graphic Designer

Self Employed Designer
01.2010 - Current
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for vast array of marketing materials.
  • Particular knack for brand rehabilitation and executive presentation design.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.

Client Services Specialist

Lucien, Stirling & Gray Advisory Group, Inc.
01.2019 - 04.2022
  • Responsible for all graphic design, marketing efforts, brand development, and client care.
  • Web design and analytics, email marketing, event promotion, and vendor liaising. Each facet of these responsibilities revolved around streamlining our client experience and finding creative solutions to complex problems in the context of the highly regulated, high-pressure wealth management industry.
  • Drove process improvements across finance functions by implementing new methodologies or technologies that streamlined workflows.
  • Analyzed client feedback to identify areas for improvement and implemented changes accordingly.
  • Collaborated with team members on projects aimed at improving overall firm performance, sharing insights gained from daily interactions with clients.

Education

Master of Arts -

Baylor University
Waco, TX
05-2018

Bachelor of Science -

East Texas A&M University
Commerce, TX
12-2013

Skills

  • Branding and identity
  • Social media design
  • Marketing expertise
  • Design thinking
  • Layout optimization
  • Website management
  • Marketing communications
  • Market analysis
  • Print design & print vendor partnership management
  • Visual storytelling
  • Adobe CC Suite Expert Wordpress Squarespace Figma Canva
  • Office 365 Suite MacOS Slack Asana Hootsuite Meta Ads Manager Google Analytics

Accomplishments

    2024 Anthem Awards Winner x 3

  • Silver Award: 2023 End of Year Campaign
  • Community Impact Award: 2023 End of Year Campaign
  • Bronze Award: 2023 HeartGift Annual Report

Timeline

Brand Manager

HeartGift Foundation
03.2022 - Current

Client Services Specialist

Lucien, Stirling & Gray Advisory Group, Inc.
01.2019 - 04.2022

Graphic Designer

Self Employed Designer
01.2010 - Current

Master of Arts -

Baylor University

Bachelor of Science -

East Texas A&M University

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