Shelby Ianniello
Affiliate Marketing Manager
Portland,ME
Summary
Strategic individual with over five years of experience working in fast-paced business & marketing operations. Collaborative among all with excellent detail orientation, organization, and time management. Adept at creating and implementing client-centered, successful campaigns.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Consultant
AMAA
New York, New York
08.2022 - Current
- Conceptualize all advertising & marketing content from social media to newsletters, published features, and public relations
- Liaise with management, publishers and SEM team to better understand marketing needs and recommend appropriate solutions
Affiliate Marketing Manager
Assembly Global
New York, New York
01.2022 - Current
- Lead team of marketing professionals to efficiently execute strategies and client deliverables across key accounts
- Own creative presentation development, trend reports, publisher relationships and their optimizations
- Manage budget allocation and resource utilization to maximize marketing ROI
Business Development and Marketing Manager
AMAA
New York, New York
11.2020 - 12.2021
- Owned new & existing business development across 100M+ square feet of property in the Tri-State Region
- Wrote and distributed press releases, business memos, newsletters, and articles to increase brand visibility
- Led the firm in its marketing efforts to place 9th in Crain’s 2021 Top 100 Places to Work in New York City
Sales Planner
Hearst
New York, New York
12.2018 - 11.2020
- Executed proposal submission & contracting for select pharmaceutical accounts across all Hearst magazines and their websites
- Advanced relationships with pharmaceutical content partners in the Greater Tri-State & Midwest Regions to increase sales and loyalty
- Promoted from Sales Assistant to Sales Planner within 14 months of employment
Education
Columbia Publishing Course -
Columbia University in The City of New York
New York, NY 06.2018 - 07.2018
Bachelor of Arts - Communication, Art + Design
University of Illinois At Urbana-Champaign
Champaign, IL 05.2013 - 05.2017
Italian Studies
Università Roma Tre
Rome, Italy 01.2016 - 05.2016
Skills
MS Office
Client Communication
Copywriting Expertise
Campaign Development
Proficient in Affiliate Networks (CJ, PepperJam, Impact)
Timeline
Marketing Consultant
AMAA
08.2022 - Current
Affiliate Marketing Manager
Assembly Global
01.2022 - Current
Business Development and Marketing Manager
AMAA
11.2020 - 12.2021
Sales Planner
Hearst
12.2018 - 11.2020
Columbia Publishing Course -
Columbia University in The City of New York
06.2018 - 07.2018
Italian Studies
Università Roma Tre
01.2016 - 05.2016
Bachelor of Arts - Communication, Art + Design
University of Illinois At Urbana-Champaign
05.2013 - 05.2017