Summary
Overview
Work History
Education
Skills
Leadership Experience
Affiliations
Timeline
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Shelby Jacobs

Ocean Springs,MS

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience

Work History

Social Media Marketing Manager

Nicaud Restaurant Group
04.2022 - Current
  • Manage sixteen social media platforms for increased engagement and audience growth.
  • Create engaging multimedia content including photography, graphics, and videos to increase customer reach.
  • Coordinate promotional events to increase community relations and overall restaurant sales.
  • Devise content strategy to engage target audiences effectively.

Account Strategist

The Focus Group
06.2021 - 04.2022
  • Managed two major client accounts: Mississippi State Senator Brice Wiggins and Biloxi Shrimp Co., successfully shifted focus between accounts while maintaining quality work and project deadlines for each client.
  • Monitored social media accounts, regularly scheduled postings and responded to inquiries.
  • Drafted, coordinated, produced and reviewed communication activities such as news releases, web-based content, newsletters, photographs, and other media materials with the objective of effectively communicating the client's initiatives.
  • Leading Brand Manager for the recipient of (4) Addy awards.

Marketing & Sales Intern

Mid-South Pulmonary & Sleep Specialists
05.2020 - 05.2021
  • Collaborated with sales team to reach patient in-take targets, consistently met and exceeded personal quotas.
  • Increased patient services by cultivating productive relationships with clients, doctor office staffs, and clinical and surgical centers.
  • Strategically planned, implemented, and monitored social media content and campaigns
  • Analyzed patient feedback and identified areas for improvement.

Education

Bachelor of Arts - Public Relations

Mississippi State University
Starkville, MS
05.2021

Skills

  • Microsoft 365
  • Adobe Creative Cloud
  • Agorapulse
  • Big Commerce
  • Elementor
  • Facebook Business Manager
  • Facebook Creator Studio
  • Google Analytics
  • Mailchimp
  • Omnisend
  • Wordpress
  • Restaurant 365

Leadership Experience

  • Assistant Recruitment Chair of Delta Delta Delta Fraternity
  • Recruitment Chair of Delta Delta Delta Fraternity

Affiliations

  • Public Relations Society of America
  • Women in Business

Timeline

Social Media Marketing Manager

Nicaud Restaurant Group
04.2022 - Current

Account Strategist

The Focus Group
06.2021 - 04.2022

Marketing & Sales Intern

Mid-South Pulmonary & Sleep Specialists
05.2020 - 05.2021

Bachelor of Arts - Public Relations

Mississippi State University

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Shelby Jacobs