Shelby Kapp
Pinellas Park,FL
Summary
Insightful Tik Tok Shop Marketing Manager with experience devising and implementing successful social media marketing campaigns. Possesses deep understanding of consumer behavior and market trends, coupled with adeptness in digital marketing and content creation. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Dedicated to driving impactful marketing campaigns that elevate brand presence and foster long-term customer engagement.
Overview
3
3
years of professional experience
Work History
Tik Tok Shop Marketing Manager
CGK Linens
Clearwater, FL
2025.02 - Current
- Own end-to-end TikTok marketing strategy across organic content, affiliate marketing, Tik Tok Shop, and paid media, aligning initiatives with broader business goals.
- Drove 1,900% year-over-year growth in TikTok Shop mynevence through creator partnerships, content optimization, and paid amplification.
- Scaled affiliate program by 900%, managing outreach, onboarding, and ongoing performance.
- Optimized organic, creator, and paid campaigns using performance data, improving ROAS, conversion rates, and engagement.
- Analyzed and reported KPIs including sales, ROAS, creator performance, and content trends to guide testing, scaling, and campaign strategy.
Social Media Marketing Manager
Sugar Baby Cafe
Seminole, FL
2024.01 - 2025.02
- Managed social media accounts, creating engaging organic content tailored to specific audience segments.
- Fostered relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed to improve overall reach.
Freelance Social Media Manager
Student City
Remote
2023.06 - 2023.12
- Managed daily social media posts and community interactions.
- Crafted visual designs and brand messaging elements for consistency across digital marketing platforms.
- Prepared monthly calendar to manage online content across multiple platforms.
Education
Bachelor of Arts - Communication, Digital Communication, Information, and Media, Education as a Social Science
Rutgers University
New Brunswick, NJ05.2023
Skills
- Digital marketing
- Creative direction
- Strategic planning
- Competitor analysis
- Marketing analytics
- Influencer marketing
- Social media platforms
Timeline
Tik Tok Shop Marketing Manager
CGK Linens
2025.02 - Current
Social Media Marketing Manager
Sugar Baby Cafe
2024.01 - 2025.02
Freelance Social Media Manager
Student City
2023.06 - 2023.12
Bachelor of Arts - Communication, Digital Communication, Information, and Media, Education as a Social Science
Rutgers University