Shelby Kotz
Los Angeles,CA
Overview
9
9
years of professional experience
Work History
Senior Product Line Manager, Energy Apparel Collaborations
Nike
Beaverton, OR
05.2024 - Current
- Lead product line strategy for high-visibility apparel collaborations, owning assortment architecture, pricing, and execution across multiple initiatives aligned with Nike’s Energy portfolio.
- Manage the product lifecycle from concept through launch, ensuring alignment with brand vision, consumer insights, and marketplace strategy.
- Partner with collaborators, design, merchandising, and planning to translate seasonal direction into executable line plans and on-time product launches.
- Initiated and led the development of a new collection outside the traditional co-creation model, designed to integrate into inline assortments and support premium retail and digital distribution.
- Own seasonal line plans, pricing architecture, and launch readiness, ensuring the product is commercially viable and aligned with brand objectives.
- Serve as a cross-functional connector across Product, Design, Development, and Commercial teams to drive alignment from concept through go-to-market.
Merchant II, NA Merchandising NDDC Men's Lifestyle AP
Nike
Beaverton, OR
02.2022 - 05.2024
- Partnered with E-commerce, Planning, and Brand teams to optimize the Nike.com site experience and improve conversion through enhanced product information and storytelling.
- Led the initiative to introduce inseam length visibility on Nike.com, improving product clarity, and driving a 20% increase in mid-thigh shorts sales in the following quarter.
- Developed site styling and merchandising strategies to engage Nike’s largest digital cohort (1M+ active buyers), increasing lifestyle apparel penetration by 18%.
- Analyzed performance across styles, colors, and categories to inform assortment depth, replenishment decisions, and future seasonal planning.
- Created a holistic men’s assortment share-out tool to align global and regional teams, improving line plan clarity, digital storytelling consistency, and go-to-market execution.
Merchandiser
Sanctuary Clothing
Burbank, CA
01.2020 - 02.2022
- Oversaw merchandising and product line management, directing assortment strategy and pricing across channels.
- Drove company-wide rebranding and assortment strategy, resulting in 12% increase in style adoption.
- Developed seasonal line sheets and pricing strategies to enhance brand positioning and target consumers.
- Conducted weekly sales, margin, and inventory reporting to refine go-to-market strategies.
- Collaborated with Marketing and E-Commerce teams to execute product launches and seasonal campaigns.
Assistant Buyer
Ross Stores Inc.
Los Angeles, CA
06.2018 - 01.2020
- Supported buying and assortment execution through PO management, OTB tracking, and performance reporting.
- Evaluated sales and inventory data, and presented insights in best-seller and line review meetings.
Production and Sourcing Intern
Lbrands, La Senza
Columbus, OH
05.2017 - 08.2017
- Facilitated communication among vendors and internal teams to achieve project alignment.
Sales Intern
Place Showroom
New York
01.2017 - 05.2017
- Assisted sales team in all aspects of order maintenance, encompassing line sheet development and order placement, alongside maintaining showroom merchandising.
Education
Bachelor of Science - Fashion Merchandising, Minor in Marketing
Kent State University
Kent, OHSkills
- Product line management
- Digital and Wholesale Merchandising
- Consumer insights
- Cross functional leadership
- Market analysis
- Data-driven decision making
Timeline
Senior Product Line Manager, Energy Apparel Collaborations
Nike
05.2024 - Current
Merchant II, NA Merchandising NDDC Men's Lifestyle AP
Nike
02.2022 - 05.2024
Merchandiser
Sanctuary Clothing
01.2020 - 02.2022
Assistant Buyer
Ross Stores Inc.
06.2018 - 01.2020
Production and Sourcing Intern
Lbrands, La Senza
05.2017 - 08.2017
Sales Intern
Place Showroom
01.2017 - 05.2017
Bachelor of Science - Fashion Merchandising, Minor in Marketing
Kent State University