Jonas Maier
Los Angeles,CA
Summary
Sports industry professional with experience in product marketing, athlete partnerships, and global sports brand strategy. Currently managing the performance category at K-Swiss, overseeing footwear and apparel product lines while supporting athlete marketing initiatives across tennis, pickleball, and padel. Former professional tennis player on the ATP Tour with firsthand insight into athlete performance needs, sponsorship dynamics, and the global tennis ecosystem. Known for building strong relationships with athletes, agents, and retail partners to drive brand visibility, product storytelling, and category growth.
Overview
6
6
years of professional experience
Work History
Product Line Manager – Performance
K-Swiss Global Brands
Los Angeles, CA
01.2024 - Current
- Manage the global performance category across tennis, pickleball, and padel, overseeing the development and go-to-market strategy for 130+ footwear and apparel SKUs.
- Collaborate with global marketing and athlete relations teams to align product launches with athlete campaigns and brand storytelling initiatives.
- Support athlete endorsement negotiations and athlete marketing initiatives, coordinating with agents and professional players worldwide.
- Lead athlete product seeding, photoshoot coordination, and brand activations to strengthen athlete visibility and product credibility.
- Partner with retail and specialty distribution teams to ensure product launches align with key tennis specialty accounts and consumer demand.
- Maintain relationships with athletes, agents, and partners across USA, China, and EMEA markets to support global brand growth.
Athlete Marketing Specialist
Optimal Sport Management
Los Angeles, CA
06.2023 - 12.2023
- Identified and developed brand partnership opportunities for professional athletes across the sports industry.
- Built sponsorship strategies designed to increase athlete exposure and strengthen brand alignment.
- Managed relationships between athletes and brand partners to support long-term sponsorship success.
- Oversaw marketing and partnership coordination for a portfolio of 10 NIL athletes.
Professional Tennis Player
ATP Tour
05.2020 - 06.2022
- Competed internationally on the ATP Tour while managing sponsorship relationships and brand partnerships.
- Built relationships with brands, sponsors, and industry stakeholders across the global tennis ecosystem.
- Managed tournament scheduling, training logistics, and international travel across professional events.
- Developed financial planning and budgeting strategies to manage the business side of a professional athletic career.
Education
Certificate - Sports Management
MBA - Sports Business
San Diego State University
12-2023
Bachelor of Science - Business Management
University of Arizona
05-2020
Skills
- Athlete Marketing & Partnerships
- Sports Brand Strategy
- Product Line Management
- Performance Footwear & Apparel
- Athlete Endorsement Negotiations
- Sports Sponsorship Strategy
- Tennis Industry Network
- Global Sports Marketing
Websites
LANGUAGES
German — Native
English — Fluent
French — Conversational
Timeline
Product Line Manager – Performance
K-Swiss Global Brands
01.2024 - Current
Athlete Marketing Specialist
Optimal Sport Management
06.2023 - 12.2023
Professional Tennis Player
ATP Tour
05.2020 - 06.2022
MBA - Sports Business
San Diego State University
Bachelor of Science - Business Management
University of Arizona