Shelby Martin
Gainesville,FL
Summary
A strategic and results-oriented professional who brings a comprehensive skill set in public relations and agricultural communications. With a proven track record in executing integrated communication initiatives, coupled with exceptional public speaking abilities, Shelby demonstrates adaptability, flexibility and strong time management. A dynamic contributor, Shelby excels in fostering consumer confidence in the agriculture industry through impactful multimedia production and a commitment to excellence.
Overview
10
10
years of professional experience
Work History
Communications Coordinator
Florida Farm Bureau Federation
10.2021 - Current
- Create and edit Farm Bureau’s monthly employee newsletter to distribute to 100+ employees
- Prepare original articles for the Florida Farm Bureau Federation website, e-newsletter and other media produced or managed by the Public Relations Division
- Manage promotional material inventory and orders for 61 county Farm Bureau offices
- Prepare materials for other communications platforms produced or managed by the Public Relations Division
- Assist the Director of Public Relations with division events and projects
- Distribute daily news clips and tracks and distributes press releases through Cision
- Write press releases, as directed, for distribution to media outlets, county Farm Bureaus and other recipients
- Serve as staff photographer for internal and external functions.
Customer Service Staff
Publix
05.2014 - 08.2022
- Interact with 200+ customers daily and strives to provide premier customer service
- Coach customer service staff, cashiers and front service clerks in all required training, including unscripted situational training
- Serve as administrative assistant to department manager
- Order supplies essential for the operations of the store
Education
Bachelor of Science - Public Relations
University of Florida
Gainesville, FL05.2019
Skills
- Website Management
- Press Releases
- Photography
- Analytics Reporting
- Social Media Management
- Campaign Development
Affiliations
Florida Public Relations Association, Director of Programs, Gainesville Chapter, 06/2022-present
- Develop monthly luncheon with dynamic speaker in the communications industry
Sigma Alpha Sorority, National Board - Communications Director, 07/2023- present
- Editor in Chief of the Emerald Times, the organization’s quarterly digital magazine
- Establish communications strategic plan and timeline
- Develop innovative ways to promote Sigma Alpha on various social media channels
- Oversee the creation of marketing tools to target chapter recruitment, industry sponsorships, publicity and brand awareness
- Assist in providing resources to chapters to aid in establishing their own digital presence
Leadership Seminar, Facilitator, 02/2023
- Develop breakout sessions that focus on professional development for college students
- Collaborate with other facilitators to bring diverse perspectives and develop seminar theme
- Facilitate group discussions and interactive exercises to encourage participation and support session objectives
- Create high-energy atmosphere to elevate experience for students
Timeline
Communications Coordinator
Florida Farm Bureau Federation
10.2021 - Current
Customer Service Staff
Publix
05.2014 - 08.2022
Bachelor of Science - Public Relations
University of Florida
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