Shelby Nork
Fenton,MI
Summary
Experienced marketing strategist known for delivering tangible results through the design and implementation of holistic marketing strategies, underpinned by data-driven insights. Seeking to transition from agency account management to a Marketing Manager role at a reputable organization. Skilled in crafting effective marketing strategies, conducting insightful data analysis, and adept at weaving together diverse multi-channel campaigns to catalyze corporate expansion. Exhibits outstanding interpersonal abilities, adept leadership qualities, and negotiation prowess.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Executive Account Manager
KARMA jack Digital Marketing
01.2021 - Current
- Responsible for enterprise and high value account marketing strategy, growth, and direct client relationships and acting as the liaison and project manager between clients and marketing operations team
- Proven success in growing businesses via strategic digital marketing plans and implementation
- Lead new client discovery, strategy creation, ongoing performance and quarterly road mapping ensuring both client satisfaction and retention as well as KPI and growth performance
- Industries of expertise: Montessori Schools, Private Schools, Industrial Companies, Men’s Custom Clothing, Hospitality, and E-commerce
- Collaborate with Sales Team to identify upsell opportunities with assigned clients
- Maintained an average of 98% client retention
Director of Operations
TRAVELING TEAMS
Northville, MI
01.2017 - 01.2021
- Reporting to President/Owner, operate the leading youth sports housing company in North America through near exponential growth by combining technology, human capital, and process re-engineering with a customer-centric focus
- Directly oversee operating departments, including reservations call center, team travel coordination, hotel procurement, and administrative roles
- Manage the company through operations department heads with high levels of collaboration, accountability, and cross-functional support
- Re-systematized organizational structure of people, process, and market segmentation during rapid growth, resulting in optimal profitability
- Lead comprehensive process overhaul of company data integration through multiple software platforms and vendors, improving reporting, ease of use, customer satisfaction, and ultimately productivity and profitability
- Reduced problems through proactive measures while spearheading and guiding leadership team through partner negotiations, creative moves and inventory reconciliation, revenue impacting, and service expectation challenges.
Front Office Manager
DOUBLETREE BY HILTON
Novi, MI
01.2016 - 01.2017
- Directed all aspects of the front office, including front desk agents, night audit, PBX operators, and bell staff
- Consistent top ranking on STR Report and Hilton Customer Service Metrics
- P&L responsibility for front office operating budget, including operating a profitable gift shop
- Ownership of guest surveys and online reviews
- Reporting on, responding to, and creating initiatives for growth across the entire hotel
- Established a formal training plan, successfully building a solid team, reducing front office turnover, and successfully promoting several associates.
Front Office Manager
EMBASSY SUITES
Troy, MI
01.2013 - 01.2016
- Directed all aspects of the front office, including front desk agents, night audit, PBX operators, and bell staff
- Consistent top ranking on STR Report and Hilton Customer Service Metrics
- P&L responsibility for front office operating budget, including operating a profitable gift shop
- Ownership of the new Revenue System and monitoring its performance
- Established a formal training plan, successfully building a solid team, reducing front office turnover, and successfully promoting several associates.
Education
Bachelor of Science - Psychology
CENTRAL MICHIGAN UNIVERSITY
Skills
- Marketing Strategy
- Data Analysis
- Data Visualization
- Omni-Channel Marketing
- Client Relationship Management
- Revenue Analysis
- Project Management
- Team Leadership
- Contract Negotiations
- Vendor Management
- Problem Solving
- Business Acumen
- Cross Functional Collaboration
- Strong Communication Skills
- Platform Implementation
Certification
- GA4 Certification 2022
- Google Ads Certification 2021
- Meta Ads Certification 2021
Timeline
Executive Account Manager
KARMA jack Digital Marketing
01.2021 - Current
Director of Operations
TRAVELING TEAMS
01.2017 - 01.2021
Front Office Manager
DOUBLETREE BY HILTON
01.2016 - 01.2017
Front Office Manager
EMBASSY SUITES
01.2013 - 01.2016
Bachelor of Science - Psychology
CENTRAL MICHIGAN UNIVERSITY
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