Summary
Overview
Work History
Education
Skills
Timeline
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Shelby Perry

Clinton Township,Michigan

Summary

Creative Social Media Manager with a successful track record of crafting compelling content, managing social media channels, and analyzing performance metrics. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

4
4
years of professional experience

Work History

Social Media Manager/Barista

Crocker Coffee House
Harrison Township, MI
04.2025 - Current
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Prepared monthly calendar to manage online content across multiple platforms.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Greeted and communicated with customers to take beverage orders and offer recommendations based on taste preferences.
  • Addressed and resolved customer concerns to maintain brand loyalty.

Social Media Manager/Assistant Manager

Just Love Coffee Cafe
Shelby Township, MI
05.2022 - 03.2025
  • Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
  • Monitored social media trends and leveraged insights to optimize content strategy and improve audience engagement.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Delegated work to staff, setting priorities and goals.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
  • Implemented quality control measures to uphold company standards.

Education

Bachelor of Science - Marketing

Arizona State University
Tempe, AZ
12-2022

Skills

  • Content development
  • Trend monitoring
  • Analytics reporting
  • Canva
  • Google Analytics
  • Adobe Creative Suite
  • Customer service
  • Attention to detail
  • Cash handling
  • Team leadership

Timeline

Social Media Manager/Barista

Crocker Coffee House
04.2025 - Current

Social Media Manager/Assistant Manager

Just Love Coffee Cafe
05.2022 - 03.2025

Bachelor of Science - Marketing

Arizona State University

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Shelby Perry