Summary
Overview
Work History
Education
Skills
Timeline
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Shelby Schanche

Salt Lake City,UT

Summary

Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.

Overview

9
9
years of professional experience

Work History

Senior Affiliate Account Manager

Progrexion Marketing
06.2017 - Current
  • Oversaw book of business of approximately 20-30 affiliate partners that drove inbound traffic to call centers and onsite through paid search, social media, email and SEO efforts
  • Led Partnerships Affiliate and Email team that consisted of 2-3 people
  • Managed traffic that brought in 25% of sales for business
  • Grew enterprise level, tier one partnership by 118% YoY
  • Optimized landing pages, creative, and ad copy by running A/B tests in order to constantly improve campaign performance
  • Managed closely to CPA and channel budget, while also analyzing margin, lifetime revenue, pay rate, and conversion
  • Closely monitored all traffic sources to ensure compliance and volume expectations

Account Manager, Marketing

Alliance Health
07.2016 - 05.2017
  • Managed execution, performance, and fulfillment of Lead-Gen and Display advertising campaigns in healthcare space that generate $5 million dollars a year for company
  • Cultivated relationships with B2B client base while nurturing client’s needs and expectations throughout life of campaign
  • Developed and negotiated campaign budgets, pricing models, and traffic mix while ensuring internal team is in line with client’s needs and meeting KPIs
  • Collaborated and supported Outside Sales team by providing analytics, pricing, and additional information for potential opportunities.

Inside Sales Trainer

Alliance Health
01.2015 - 07.2016
  • Implemented onboarding program for all new hires with emphasis on inside sales representatives
  • Focused on teaching sales techniques, resolving customer issues, and establishing solid sales foundation
  • Created new training initiatives for new hires that allow them to retain information and learn quickly, while promoting company’s values and mission
  • Presented lesson plans in front of 30+ sales representatives, taught new hires how to use different operating systems, and monitored their performance
  • Managed friendly and professional customer interactions

Education

Bachelors of Science - Economics, Business Administration

University of Utah
Salt Lake City, Utah
05.2015

Skills

  • Digital Marketing, A/B Testing, Landing Page Optimization, Email Campaign Management
  • Leadership, Trend Forecasting, Expense Control, Business Negotiation, Business Development
  • Invoca, Salesforce, Everflow, Tableau, Excel, Commission Junction, Target Process, Jira, Optizmo, Lashback, Basecamp, Google Analytics, DoubleClick, comScore, Sugar, Five9

Timeline

Senior Affiliate Account Manager

Progrexion Marketing
06.2017 - Current

Account Manager, Marketing

Alliance Health
07.2016 - 05.2017

Inside Sales Trainer

Alliance Health
01.2015 - 07.2016

Bachelors of Science - Economics, Business Administration

University of Utah

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Shelby Schanche