Shelley Bush
Boyne City
Summary
Strategic and community-driven leader with over 20 years of deep-rooted engagement within the Boyne business community. Offering a unique dual perspective as both an 8-year Chamber member, successful business owner and a fundraising coordinator for The Waterfront field of Dreams. Knowledgeable in building cross-sector partnerships between government officials and local businesses. Proven track record in strategic planning, financial oversight, and executing large-scale community activities such as The Waterfront Field of Dreams events.
Overview
20
20
years of professional experience
Work History
Event Coordinator
Waterfront Field of dreams
Boyne City
03.2022 - Current
- Collaborated with marketing team to promote upcoming events effectively.
- Organized catering services and managed food and beverage arrangements.
- Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.
- Provided on-site support during the day of the event including problem solving if necessary.
- Developed event themes and concepts to ensure successful execution of events.
- Coordinated with media personnel such as photographers and videographers for capturing important moments during the event.
- Developed promotional materials such as flyers, brochures or posters for marketing purposes prior to each event.
Owner/Operator
Up North Imagewear
Boyne City
06.2006 - Current
- Managed daily operations of custom apparel and promotional products.
- Designed marketing materials to promote brand visibility and customer engagement.
- Implemented inventory management systems to streamline product ordering.
- Coordinated fulfillment of orders from initial request to final delivery.
- Established long-term relationships with customers by promoting great service and engagement skills and quickly resolving issues.
- Developed business plan and budget to maximize profitability.
Education
Associate of Business Administration - Business Management
Northwest State Commuity College
Archbold, OH04-1994
Skills
Core Competencies
- Business Operations: Budgeting & Financial Oversight, Personnel Management, Project Management, Strategic Planning
- Sales & Marketing: E-commerce Management, CRM Integration, Print & Digital Advertising, Brand Development
- Communication & Leadership: Public Speaking, Board Governance, Fundraising, Community Relations, Conflict Resolution
Technical Proficiency
- Financial & CRM: QuickBooks, Salesforce, Printavo, Square
- E-commerce & Web: Shopify, Social Media Management Platforms
- Design & Productivity: Microsoft Office Suite, Adobe Creative Cloud, Canva, CorelDRAW
Professional Highlights
- Business Ownership (Boyne City, MI): Successfully owned and operated a local business since 2006, maintaining long-term profitability and an 8-year membership with the Chamber of Commerce
- Non-Profit Leadership: Serve as Event Coordinator for The Waterfront Field of Dreams (501c3), leading fundraising initiatives and community outreach through public speaking and strategic partnership building
- Client Relations: Managed diverse portfolios across retail and non-profit sectors, ensuring high retention and successful project delivery
Timeline
Event Coordinator
Waterfront Field of dreams
03.2022 - Current
Owner/Operator
Up North Imagewear
06.2006 - Current
Associate of Business Administration - Business Management
Northwest State Commuity College