Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Timeline
Generic

Shelley Hexom

Sioux City

Summary

Dynamic content manager with a proven track record at excelling in content strategy and SEO optimization. Adept at crafting engaging materials and hosting impactful webinars, I leverage creative thinking and strong communication skills to drive audience engagement, connect with customers, and enhance brand visibility.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Content Manager

Revival Animal Health
Orange City
09.2019 - 08.2025
  • Developed, revised, and published compelling content for various platforms including website articles, product page copy, social media, email campaigns, text messages, blogs, and additional marketing materials.
  • Organized and hosted live webinars to promote educational tips and products.
  • Managed content calendars to schedule posts and maintain consistency.
  • Supported SEO efforts by integrating keywords into written materials effectively.

Content Specialist

Revival Animal Health
Orange City
01.2018 - 09.2019
  • Developed engaging content for marketing campaigns targeting pet health products.
  • Collaborated with our on-staff vet to create informative articles, videos, and blog posts.
  • Generated new educational content and edited existing content to ensure accuracy, consistency, and quality.
  • Authored SEO-optimized copy for product catalogs and website pages.

Copywriter

Revival Animal Health
Orange City
09.2016 - 01.2018
  • Edited and proofread content for clarity, consistency, and accuracy.
  • Managed multiple projects simultaneously while meeting tight deadlines effectively.
  • Assisted in brainstorming sessions to generate innovative ideas for content creation.

Freelance Writer

Stevenson Publishing
Sioux City
11.2010 - 09.2016
  • Explored topics and crafted articles for diverse nonprofit publications.

TV News Producer

KCAU-TV
Sioux City
08.2008 - 09.2010
  • Created daily news segments for 6 and 10 pm broadcasts.
  • Collaborated with reporters to develop compelling story ideas.
  • Edited video content and scripts for accuracy and clarity.

Morning News Anchor/ Reporter

KAAL-TV
Austin
05.2002 - 08.2008
  • Delivered live news broadcasts with clarity and professionalism.
  • Conducted interviews with community leaders and experts.
  • Edited scripts for clarity and time constraints before airing.

Education

Bachelor of Arts - Mass Communication

Winona State University
Winona, MN
05-2002

Skills

  • Content strategy
  • SEO optimization
  • Content editing
  • Copywriting
  • Creative thinking
  • Wordpress
  • Content development
  • Webinar creation
  • Overseeing keyword placement
  • Communication
  • SEO best practices
  • Video editing
  • Social media administration
  • Teamwork

Accomplishments

  • Upper Midwest Emmy Award Winner in 2006, 2007 and 2008.

Certification

  • High Performance Management Course- Western Iowa Tech Community College

Affiliations

  • I have served since 2012 on the Sioux City CROP Walk committee as the media/PR contact, coordinating with local outlets and managing the event’s Facebook presence. My family and I have also participated in the walk annually since 2009.
  • I am currently volunteering as head costumer for the upcoming youth production of Mary Poppins Jr. at our local community theater.
  • I manage aspects of my church’s Facebook presence, creating and sharing content with event photography, and also serve as a substitute Sunday school teacher.

Timeline

Content Manager

Revival Animal Health
09.2019 - 08.2025

Content Specialist

Revival Animal Health
01.2018 - 09.2019

Copywriter

Revival Animal Health
09.2016 - 01.2018

Freelance Writer

Stevenson Publishing
11.2010 - 09.2016

TV News Producer

KCAU-TV
08.2008 - 09.2010

Morning News Anchor/ Reporter

KAAL-TV
05.2002 - 08.2008

Bachelor of Arts - Mass Communication

Winona State University

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